French beauty products
The laidback and carefree nature of French beauty has long made it the go-to beauty aesthetic for those aiming for that natural je-ne-sais-quoi. Many French products have found cult-status and the demand for paired back and effortless skincare and beauty has led to these key products being adopted world wide.
Embryolisse Lait-Crème Concentré moisturiser, $46, Adore Beauty
This moisturiser has become a staple in the makeup bags of beauty buffs and professional makeup artists alike. With a thicker consistency, the Lait-Crème Concentré delivers intense hydration and can be used as a moisturiser, primer, makeup remover or mask.
Nuxe Huile Prodigieuse dry oil, $36.34 (usually $39), Amazon
This multi-use dry oil is lauded as the very reasons why French girls smell as good as they do. You can use this in your hair for some hydration and taming or add some glow to your skin in summer months with a light layer.
La Bouche Rouge Le Blush, $58.26, Net-A-Porter
La Bouche Rouge is a sustainable French brand that offers refills for their products to reduce waste. This coral pink blush is our top pick from the brand and gives the perfect sunkissed flush to the skin.
Caudelie Beauty Elixir, $76, Sephora
Another cult product, the Caudelie Beauty Elixir can add glow and hydration to dull skin and is a must have beauty product for the true beauty lover. Use it as a toner or makeup setting spray or even aftershave.
Italian beauty products
Considering the Tomato Girl Italy-inspired fashion aesthetic has well and truly taken over our socials as of late, it's no wonder our ears have perked up when it comes to how the Italians do beauty. With a certain simplicity, with a focus on warm tones and colours and natural looking finishes, we will be taking beauty cues from the Italians this coming summer. Bellisima!
Acqua alle Rose Classical distilled water, $35.64, Amazon
Use this rose water toner to prevent redness and provide maximum hydration to dry skin. This is a cult product loved by Italians and often bought in pharmacy's across the country.
Espressoh Glassy Blush By The Glass, $40, Sephora
Italian beauty brand Espressoh has taken the beauty world by storm thanks to their clean, cruelty free and natural makeup. Designed with busy people in mind, products like this colour changing, easy to blend blush makes the morning rush, just a little less busy.
Davines OI All In One Milk, $49.95, Look Fantastic
Founded in Parma, Italy in 1983, Davines has long been a haircare favourite throughout not only Italy but the world. Their best-selling All In One Milk can be used to soften hair, add shine, offer heat protection and fight frizz.
Espressoh Oh Sole Mio Tempera colour bronzer, $41, Sephora
Want to achieve that Tuscany tan without the sun damage? This cream bronzer from Espressoh blends out easily and provides a matte, natural bronze to the skin.
Kiko Velvet Touch blush stick, $35.44, Amazon
Kiko stands out as one of Italy's finest and most affordable beauty brands, boasting an impressive line-up of makeup, skincare, and nail products. Among their offerings, the blendable blush stick takes centre stage, seamlessly melting into your skin with an enchanting touch. With a diverse range of captivating colours to explore, it's a must-try for all beauty enthusiasts.
Korean beauty products
Korean beauty is a skincare and makeup trend that emphasizes natural, glowing skin. It is known for its focus on hydration and nourishment, as well as its use of gentle, non-irritating products. Some of the most popular Korean beauty products include sheet masks, BB creams, and cushion foundations. Korean beauty is also big on makeup trends, such as dewy skin and glass skin.
Corsx Advanced snail mucin power essence, $38, Adore Beauty
This controversial product has become a fast favourite thanks to its ultra-hydrating and glow inducing properties. Don't worry the snail mucin is ethically harvested!
Innisfree Retinol Cica Repair Ampoule serum, $58, Sephora
Innisfree has fast become a favourite for skin care lovers thanks to their gentle yet effective formulas. This retinol serum is a great gentle option for those wanting to delve into retinols.
Laneige Lip sleeping mask, $31, Adore Beauty
Another cult K-beauty product, the Laneige Lip Sleeping Mask leaves lips feeling soft and supple overnight, reducing flakiness and dryness.
Etude House Dear Darling water tint, $14.39, Beauty Amora
Although Korean beauty may be famous for their skincare formulas, their makeup options are one to try if you love fresh beauty looks. The Etude House cheek tint will deliver a cherry flush to the cheeks and lips with a natural finish.
Beauty of Joseon Glow serum, $36, Boniik
Packed with propolis and niacinimide, this hydrating serum will leave skin glowing and nourished while it brightens and evens skin tone.
Japanese beauty products
J-beauty is a skincare philosophy that emphasizes prevention, natural ingredients, science-driven technology, and simple, effective formulas. J-beauty products are designed to help you achieve healthy, glowing skin without the need for harsh chemicals or complicated routines. If you are looking for a gentle and effective skincare philosophy, then J-beauty is a great option.
Suqqu The cream foundation, $134.64, Cult Beauty
Real life Barbie and homegrown icon Margot Robbie told Vogue US that she uses this J-beauty foundation for events. It's super lightweight and blends seamlessly, so if this is the cause of Margot's flawless base, you can sign us up.
Heroine Make Mascara, $22, Amazon
This lengthening mascara recently went viral on TikTok thanks to its curling abilities, which is great for people with straight eyelashes.
Shu Uemura Eyelash curler, $36.75, Fresh Beauty Co
Beloved by makeup artists worldwide, this eyelash curler is not just your regular design. It's unique shape and curve means it suits all eye shapes and gets right down to the root of your lashes.
Tatcha The Dewy Skin Cream, $122, Fresh Beauty Co
This best-selling lightweight moisturiser is a plumping formula that nourishes and provides a healthy glow to the skin.
Latin American beauty products
It is hard to consolidate an entire continent in terms of beauty trends and brands to watch, but this industry is one we are beginning to see grow here in Australia and is certainly one to watch. South American beauty brands are all about vibrant colours, rich scents and glow inducing formulas.
Ceremonia Papaya scalp scrub, $47.98, Revolve
Ceremonia is a must watch clean hair brand that is steeped in Latinx heritage with the goal of nourishing and hydrating hair with sustainable and natural ingredients. This salt scrub uses Bolivian pink salt to exfoliate the scalp and balance oil.
Sol de Janeiro Bom Dia Bright body cream, $46.99, Amazon
If you haven't heard of the cult-body care brand Sol de Janeiro, you are missing out. This Brazilian brand has captured it's countries essence in a bottle with their various creams, sprays and oils that just breath summer time by the beach.
Elaluz Beauty oil, $64.52, Revolve
Founded by influencer and entrepreneur Camila Coelho, Elaluz (meaning "she is light" in Portuguese) creates natural and carefree beauty products including this lightweight oil that ticks all of our boxes.
African beauty products
The world of African beauty brands and products is as diverse as the continent itself. This is a quickly emerging industry with some cult brands like Juvia's Place and Shea Moisture now constants in the global industry and opening the world to the wonder of African style and ingredients.
Shea Moisture Coconut and Hibiscus curl enhancing smoothie, $18.86, Amazon
You may have heard of Shea Moisture thanks to the brands cult following, but if you haven't this is your lucky day. The brand was founded as an homage to Sofi Tucker, a mother who sold Shea Butter and homemade beauty products in Sierra Leon in the early 20th century. If you're a curly haired girl and want some nourishing products, this is your go to.
Juvia's Place Afrique eyeshadow palette, $36, Black Swallow
Juvia's Place's range of bold and beautiful makeup products came to fruition after founder Chichi Eburu was on the search for beauty products to suit her skin tone. Their products, including their eye-catching eyeshadow palettes, are heralded for their high quality pigment and shade range.
Epara Skincare Gentle cleansing balm, $90, Selfridges
This nourishing balm from luxury Nigerian owned brand Epara, is packed full of skin-loving ingredients such as Balsam and Myrrh oil in order to treat the skin and leave it glowing. All of the brands ingredients are organic and natural from Africa.
Uoma Beauty Say What!? foundation, $26.75 (usually $53.50), Beauty Bay
This best-selling foundation comes from Nigerian brand Uoma and comes in a jaw dropped 51 shades, with the ability to choose the right undertones to get the perfect match.
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