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The OG beauty guru in the KarJenner Krew is expanding her empire. Kim Kardashian West is marking her territory in the beauty business, with a brand new, beauty-focused website that launches on June 21st.
The reality TV family has a large stake in the makeup arena. In 2012, Kim, Kourtney and Khloé launched Kardashian Beauty, featuring a wide range of products.
In November 2015, Kylie Jenner launched her Kylie Cosmetics empire, which has grown into a massive collection of lip, eye and cheek products. Kendall and Kourtney have gotten in on the beauty action as well, and while they haven’t created their own lines, they’ve both held roles as brand ambassadors, with partnerships with Estée Lauder and Manuka Doctor, respectively.
After creating successful apps, merchandise lines and her own lip kit collection with her sister Kylie, Kim announced her latest endeavor on Instagram, with a post that flashes the numbers 6,21,17, and links to a new Instagram account, @kkwbeauty.
While that’s all Kardashian shared, her longtime makeup artist and friend, Mario Dedivanovic, seems to be in the venture as well. The pro shared the same video, writing, “The Glam Queen has arrived… get ready to be SNATCHED. @KKWBEAUTY #KKWbeauty 6.21.17 @kimkardashian”.
Kardashian is also working on another beauty project, a Lifetime reality show, Glam Masters, which will be a search for the newest members of her glam squad.
“New project alert! 🚨 So excited I get to work with @lifetimetv on my new show #GlamMasters to search for the newest member of my glam world! 🌍💄,” she wrote when she announced the show.
This article originally appeared on PEOPLE
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