Beauty

These men’s skincare brands will convert the most reluctant users

No more two-in-one shampoo and body wash.
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Much to our delight, some men have embraced skincare like Gen Z’s have taken to TikTok. But, when it comes to the wider population that enthusiasm is as lack lustre as neglected skin.

WATCH: Michael Klim’s skin care tips for men 

For a large portion of men, their skincare routine reads like a Brandy Melville store: One size fits all.

Shampoos and body washes are interchangeable and when it comes to serums, lotions, or oils, we might as well be speaking a foreign language as we explain their use, application, and benefit.  

Thankfully that attitude is slowly changing and there are several impressive male-orientated skincare brands popping up that are sure to entice your husband/partner/friend/housemate into finally taking some interest in their routine.

Below we round up some of the best brands to shop now.

The best men’s skincare brands to shop 2023

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(Credit: Lumin)

Lumin

This Australian brand set out to create easy and effective skincare products for men and their bundle of anti-fatigue essentials is the best for perking up dull, tired skin that has long gone neglected. It features botanicals and oils that will hydrate and invigorate as well as brightening under eyes and exfoliating. 

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Hunter-Lab
(Credit: Hunter Lab)

Hunter Lab

The sleek, gender-inclusive packaging will ease his ego (and look chic in your bathroom) while potent natural and vegan ingredients soothe and treat his skin.

From mud masks and face scrubs to SPF sunscreen, the range has all bases covered.

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(Credit: STUFF)

STUFF 

Designed with simplicity in mind, you can’t go past STUFF skincare bundles for the men in your life. From body wash to exfoliating scrubs to daily face moisturisers, STUFF has everything they’ll need without being overwhelming.

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jojoba-oil-skincare-mens
(Credit: The Jojoba Company)

The Jojoba Company

Jojoba oil is not only rich in vitamins A, D, and omegas 6 and 9, but it’s also non-greasy, meaning it won’t clog the pores like most oils do. Instead, it nourishes and calms the skin leaving it healthy all year round. 

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mens-skin-care
(Credit: Patricks)

Patricks

With an emphasis on quality of ingredients and careful formulation, this Sydney-based brand has created a small and perfectly curated range that promises to convert even the most stubborn men.

The chic, futuristic packaging is just an added bonus.

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the-ordinary-skincare
(Credit: The Ordinary)

The Ordinary

With an affordable price point, proven formulas and simple packaging, The Ordinary is an obvious choice – particularly for those just starting out or hesitant to invest in a more expensive purchase.

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triumph-disaster
(Credit: Triumph & Disaster)

Triumph & Disaster

Triumph & Disaster is all about the balance between science and nature.

The New Zealand brand combines local indigenous ingredients with scientifically proven and natural ingredients from around the globe, all of which is packaged up in cool, old fashioned aesthetic.  

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Bro-To
(Credit: Bro-To)

Bro-To

Beauty maven Zoe Foster-Blake heard our pleas and perfectly answered them when she developed Bro-To, the brother of her widely popular beauty brand, Go-To.

With the same no-fuss-yet-effective formulas as the original products sans the girly peachy packaging, you know these are products that are tried, tested and terrific. She’s even created the infamous two-in-one shampoo and body wash because she really is a genius.

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Lead photo: The Jojoba Company

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