One of the perks of being a shopping editor is an inbox full of new beauty drops, celebrity collabs, and — most exciting of all — sales. And honestly, nothing makes my heart beat faster than those four little words: “Sephora sale now on.”
As someone who basically lives between Mecca and Sephora, I’ve made peace with the fact that my “quick browse” always ends with at least one new lipstick, a serum I definitely don’t need, and a perfume that smells like a rich European summer.
Between Rare Beauty, Haus Labs, Huda Beauty and Kayali, I’ve got a cart full of bestsellers and a wish list that has my wallet crying for help.
Whether it’s finding a dupe for that viral TikTok foundation or finally splurging on the fragrance that’s been haunting your FYP, these sales are when I really justify my job title. Because if I can’t call it “research,” what’s the point?
So, if you’re ready to glow, gloss, and glam on a budget, here’s your cheat sheet to the beauty buys actually worth adding to cart this week.
The best Sephora sales in 2025
Right now, Sephora is gearing up for its Beauty Frenzy, serving 20% off when you spend $140 or more — basically a great excuse to finally grab everything you’ve been “just adding to wishlist.” And with Black Friday right around the corner, you’ll want to keep this tab open because the best deals are only getting started.
- Get up to 50% off these beauty buys now
And because a Sephora sale loves to see me coming (my wallet, not so much), I’ve gone ahead and curated an edit of all the beauty buys actually worth adding to cart.
The best makeup must-haves from Sephora:
Haus Labs Triclone Skin Tech Concealer
Rare Beauty Soft Pinch Liquid Contour
Huda Beauty Lip Contour Stain
Makeup by Mario Soft Sculpt Bronzer
The best perfume picks from Sephora:
Kayali Vanilla
Rare Beauty Rare Eau De Parfum
Gldfield & Banks Ingenious Ginger Perfume
Yves Saint Laurent Libre Flowers & Flames Eau De Parfum Florale
The best skincare selects from Sephora:
Fenty Skin Fat Water Hydrating Milky Toner Essence
Aestura Atobarrier365 Cream
Sulwhasoo Gentle Cleansing Mousse Foam
Caudalie Vinoperfect Brightening Dark Spot Serum
Sephora’s biggest sales usually hit twice a year in Australia:
– Beauty Frenzy / Mid-Year Sale: Usually June–July, with discounts like 20% off when you hit a minimum spend.
– Black Friday / End-of-Year Sale: Around late November, timed with Black Friday and Cyber Monday, perfect for stocking up on all the beauty goodies.
There are sometimes smaller brand-specific or online-only promotions throughout the year, but these two events are the ones to mark in your calendar if you want the best deals.
Yes, and it’s one of the best times to stock up on your favourite beauty items!
Last year, Sephora had 15% off sitewide with no minimum spend, or 20% off when you spent $120 or more.
Perfect for grabbing everything on your wishlist (and maybe a little extra).
