After covering Black Friday and Cyber Monday for four years in a row, I can tell you one thing for sure: this year’s sales might be the best yet.
Every November, I think we’ve seen it all, and then retailers somehow turn it up another notch.
So, to make sure I don’t miss out on scoring serious discounts on things I already plan on buying, I’m putting a lot more effort into being prepared this year.
And I’m sharing my tricks and shopping guide so you can be prepared, too.
My first tip? Sales have started early. Like, really early. While there’s a good chance some of the biggest discounts won’t drop until November 27, when Black Friday officially rolls around, there’s also a chance your favourite items will be out of stock by then.
My advice? If there’s something you’ve had your eye on and it’s already on sale, I’d snap it up while you can. Anything you’re still 50/50 about can wait until closer to the big day – just be prepared to risk it selling out before then!
Editor’s pick: the deal I’m holding out for
I’m being somewhat practical this year and hoping to splurge on a bedroom upgrade. I love the Ara Bed from Cozey because you can customise it in a million different ways.
Storage or no storage, velvet or linen, white or chocolate – you can literally design this bed however you want!
Cozey Ara Bed
The brands to bookmark for Black Friday
In case you haven’t noticed, Black Friday sales can get overwhelming. There are so many brands shouting at you with their deals; your inbox is flooded with sale emails – it’s a lot, I know.
So, I’d like to help you narrow your focus by highlighting the brands worth keeping an eye on this sale season, along with the deals that are starting to roll in.
Where to shop for fashion during Black Friday
- The Iconic: Up to 30% off
- Skims
- Meshki
- Myer: Up to 40% off Women’s dresses, tops, pants, skirts and more from November 13
- Crocs: Up to 50% off
- Bras N Things
- Thigh Society
- Lounge AUS
- Beginning Boutique: 25% off sitewide
- Billini
- Ark Swimwear
- All For Mimi
- Country Road: From November 18 to 30, 30% off storewide
- Nune: From November 24 to November 30, up to 40% off
- Swanky Socks: Up to 35% off selected pairs
- Charles & Keith: Save up to 50% on marked-down items, with an additional 10% off when purchasing two or more sale pieces
- Calvin Klein: 40% off storewide from November 18 to December 1
- Nala: 30% off
- Midas: 25% off storewide
- CAMILLA: Up to 50% off select full-price styles, plus an extra 30% off all sale from November 16
- IDA+S: 30% off sitewide from November 12 to November 30
Where to get your activewear
- P.E Nation: Up to 70% off sitewide from November 11
- Lululemon
- Lorna Jane: Up to 40% off
- Bondi Active: Up to 70% off select items from November 12 to November 30
- Cotton On Body
- ALO: Members of the ALO Access loyalty program can shop 30% off sitewide
- Elite Eleven: Up to 60% off storewide
- CSB
The best in beauty
- Sephora
- Adore Beauty
- Priceline
- Oz Hair and Beauty
- Aerre Perfume: 20-40% off sitewide
- Bouf: Up to 40% off
- Jones Road
- Charlotte Tilbury: 25% off everything from November 25 to December 2
- Paula’s Choice: From November 23 to 30, enjoy 25% off sitewide and free shipping, plus a complimentary three-piece travel-size gift valued at $70 when you spend $99 or more
- JSHealth: Up to 30% sitewide, plus Free Travel-Size Eye Serum and Luxe Travel Case (minimum spend applies)
- L’Occitane: 20% off full-price, full-size products
- CurrentBody: 20% off its newest and best-selling products
- Therabody: Up to 50% off some of its most-loved beauty products from November 12 to December 6
- YSL Beauty: 25% off (almost) everything
And for your jewellery and accessories
- STRAND: Up to 40% off when you spend $199
- Arms Of Eve: 25% off everything
- Francesca Jewellery
- WHOOP: $100 from November 19 to December 1
- Ultrahuman: From November 12 to December 2, 35% off Ring AIR
- Louenhide: Up to 50% off selected styles from November 17
Don’t forget homewares
- Lounge Lovers: 20–50% off multiple ranges
- Eva: Up to $800 off furniture and mattresses
- Castlery: Up to 50% off selected items
- IT-FITS: From November 24 to December 1, get 20% off sitewide. Use code ITFITS-BF-WHO for early access to the sale from November 10
- Cozy Earth: 25% off sitewide; 30% off bundles; 30% off sheets
- Kogan: Up to 65% off
- Temple & Webster: Everything on sale
- Sheridan: 40% off almost everything
- Ninja: Up to 50% off
- Dyson: Up to $600 off select Dyson products
- Sheet Society: Up to 50% off everything online
- Miss Amara: Up to 50% off
- KitchenAid: Save up to 35% from November 12 to December 2
- Ecosa: Spend up to $599, get 20% off; Spend $600+, get 25% off; Spend $1200+, get 30% off; Spend $2100+, get 35% off
- IKEA: 10% off *almost everything
Consider Black Friday the unofficial start of the Christmas shopping season, and one of the biggest sale events of the year. That means we can expect major price drops across everything from fashion and beauty to tech and plenty more.
And the best part? The sales are happening both online and in-store, so whether you prefer to shop from the comfort of your couch or head into the stores, there are plenty of deals to get your hands on.
This year, Black Friday lands on Friday, November 27, and luckily for us, the sales don’t stop there. They’ll run all the way through to Cyber Monday on November 30, which means we’ve got four whole days to shop the discounts – and it’s all happening over a weekend, too.
I’d say there’s no need to wait until the official Black Friday date to start shopping. If you’ve had your eye on a particular fashion or beauty item, I’d grab it while it’s still available in your preferred colour and size. Bigger discounts may come closer to the day, but it’s a gamble waiting that long.
I’d be more inclined to hold out for homewares, appliances or bigger-ticket items where the savings could be more significant – or anything you’re happy to risk selling out before then. Ultimately, it comes down to how much you want the item and whether you’re willing to take the chance of missing out.
