Amazon Prime Day is just around the corner and here’s all the dirty details you need to know

And more unmissable deals on fashion, homewares, beauty and more.
amazon prime day sales

For shopping lovers, a good deal is like Christmas, and with so many good deals coming and going throughout the year, it can be hard to keep track of them all! 

We’ve enjoyed the boundless deals that Amazon’s Mid-Year Sale had to offer, and now, with Amazon Prime Day quickly approaching, it is time to start preparing your carts. As longtime lovers of the retailer, we know a thing or two about how to make the most of these deals which is why we’re answering all of your burning questions ahead of the big event, as well as providing some unskippable shopping tips and tricks.

From quality activewear and cosy homewares to big-brand beauty to restock your makeup bag with, Amazon truly has it all.

Below, we have everything you need to know—from the exact sale dates to an Amazon Prime Day checklist and a shopping guide for all that shopping inspo—to help you prepare for the massive savings during Amazon Prime Day.

  1. What is Amazon Prime Day?
  2. When is Amazon Prime Day 2024?
  3. Do you need an Amazon Prime membership to shop during Amazon Prime Day?
  4. Your Amazon Prime Day sale checklist
  5. What we’re adding to cart for Amazon Prime Day 2024
  6. What deals were on offer previously for Amazon Prime Day?
  7. How does this compare to other Amazon sales?

What is Amazon Prime Day?

Amazon Prime Day is an annual shopping event exclusively for Amazon Prime members to shop unbeatable deals across a range of categories, from fashion and beauty to homewares, tech, and more. Long story short, if you’re looking for something to shop, you’re likely to find it on Amazon.

When is Amazon Prime Day in 2024?

Amazon Prime Day is so much more than just a day. In fact, this year Amazon Prime Day will run for six days from July 16 until 21. Although, a longer sale period is generally a good thing as it allows you ample time to decide on what you want to buy.

Start your research early and add your favourite picks to cart (before the sale) so you’re ready to checkout as soon as July 16 comes around. Why? You ask. The answer is simple. By adding everything you plan to purchase to cart ahead of time, you can see the exact savings you’ll be greeted with, as a total, as well as prevent the shopping disaster that may happen should your items run out of stock midway through the sale event (no thanks).


Do you need an Amazon Prime membership to shop during Amazon Prime Day?

Yes. When we say exclusive sale event, we really mean it. However, fret not—Amazon offers a handy 30-day free trial for Amazon Prime. With an Amazon Prime membership, you also get free shipping and access to Prime Video. Memberships are $9.99 a month (after your 30-day free trial) or $79 a year. Worth it.

Your Amazon Prime Day sale checklist:

  1. Sign up for Amazon Prime via a free 30-day trial, here
  2. Read our Amazon Prime Day shopping guides for shopping inspo
  3. Add your coveted items to cart (now, rather than later)

What we’re adding to cart for Amazon Prime Day 2024

K18 Hair Leave-in Molecular Repair hair mask

$39.99 (usually $99.50) at Amazon

The number one best-seller in the hair treatment category on Amazon is none other than the K18 Leave-in Molecular Repair hair mask. And, you don’t even have to wait until Amazon Prime Day to shop it on sale. It’s currently 60 per cent off. This magic potion can help restore your hair health after the damage of colouring, heat treatment and environmental factors with immediate results.

Key features: 

  • Reverses damage in 4 minutes 
  • Promotes smooth, frizz-free locks

Revlon One-Step Volumiser Original blowout brush 

$79 (usually $109) at Amazon

Elevate your hair styling game with a quality blow dry brush that will revolutionise your beauty routine. Not only does it effortlessly style and add volume to your locks, but it also tames frizz and leaves your hair looking sleek and shiny. Say goodbye to bad hair days and hello to salon-worthy results every time.

Key features: 

  • 30 per cent less frizz 
  • 3 heat and speed settings 
  • Safety features

Ninja Foodi Dual Zone digital air fryer

$248 at Amazon

Wanting to upgrade your weeknight dinners? You can’t go wrong with an air fryer meal. Whether it’s the classic fish and chips for the kids, or you’re trying the viral salmon air fryer recipe, the Foodi Dual Zone will be your saving grace. With an extra-large 7.6-litre capacity, it’s a great option for larger households or for those who love to host.

Key features:

  • XL 7.6-litre capacity
  • Smart Finish technology intelligently syncs cook times in each zone
  • Non-stick baskets for easy maintenance

Philips L’OR Barista Sublime Compact coffee machine

$159 at Amazon

Kickstart your mornings with a delightful cup of brew in the cosy confines of your home, all at the touch of a button. This handy space-saving coffee machine is your ticket to crafting all your favourite hot beverages, whether it’s lattes, cappuccinos, or rich espressos. 

Key features: 

  • Compatible with Nespresso pods 
  • Brew a double shot or two espressos at once
  • Personalise your coffee order

St. Tropez Self Tan Express bronzing mousse

$26.99 (usually $29.99) at Amazon

Bring some glow back to dull winter skin with a quick and easy layer of the St Tropez Express Bronzing Mousse that will have you looking like you just stepped off the beaches of the South of France in no time.

Key features: 

  • Hydrating formula 
  • Transfer-resistant 
  • Streak-free and easy-to-apply 

Crocs unisex adult classic clog in Bone

$59.95 (usually $79.99) at Amazon

Nothing is more iconic than Croc’s ultimate rebrand to the it-girl shoe. Comfy, lightweight, and a staple in many fashion ‘drobes. Plus, it’s already on sale for 25 per cent off…what are you waiting for?

Colours: Army Green, Black, Navy, Slate Grey, Blue Bolt, Bone, Elephant, Atmosphere. Lavender, Ballerina Pink, Latte, Galaxy, Green Ivy

Key features:

  • Lightweight
  • Available in an array of colourways to suit your taste
  • Water-friendly
  • Ventilation ports

Fitbit Sense 2 fitness smartwatch 

$379 (usually $449.95) at Amazon

Ensure your fitness goals stay on track with a handy wearable tracker that keeps an eye on all of the most important aspects of your health from sleep tracking to calories burnt, heart health and stress management. Not to mention its sleek design ensures it’s not an eyesore! 

Key features: 

  • Comes with 6-month Fitbit Premium membership
  • ECG app, sleep profile and more

Maybelline New York Fit Me loose finishing powder

$11.49 (usually $22.99) at Amazon

With an average 4.5-star rating from 32,281 reviews (yes, you read that right), it’s safe to say that the Maybelline New York Fit Me loose finishing powder is a beauty must-have. Providing the ultimate finishing touch to your makeup, this mineral-based formula helps control shine so you’re glowing (but not oily), at all times.

Key features:

  • Mineral-based formula
  • Loose finishing powder
  • Hint of colour
  • Sheer finish

OPI Repair Mode nail bond building serum

$39.95 at Amazon

We often forget that our nails need just as much self-care and love as our skin, hair and body so why not treat them to this nail-bonding serum from OPI that works to repair damage on the nails and leave them strengthened and refreshed? 

Key features: 

  • Strengthen and repair nails 
  • Uses Ulti-Plex Technology to penetrate the nail and build protein bonds

CRAZ YOGA Butterluxe high-waisted lounge legging

$54.99 (usually $82.26) at Amazon

Treat yourself to some ultra-soft leggings you’ll never want to take off. Available in over 15 colourways you could buy a pair for every day of the week and know they’re extra comfortable, flattering and squat-proof. Wear them to the gym or just out to coffee; the choice is yours.

Key features: 

  • Soft, buttery material 
  • Gusset crotch
  • High waisted 

Essie nail polish in Stitches

$13.99 at Amazon

If you haven’t hopped onto the red-nail trend, what are you doing? Essie is a well-loved brand, offering salon-quality polishes for an affordable price. This red shade is our pick of the season, though the choice is ultimately yours.

Key features:

  • Chip resistant
  • Gel nail polish
  • Streak-free brush

What deals were on offer previously for Amazon Prime Day?

Want to take a trip back in time to see what the best deals for last year’s Amazon Prime Day were? Below are some of our top picks. A hot tip for shopping is to look at previous sales to predict what will have a price reduction the following year. In 2023, we saw deals on everything from workout gear to K-beauty must-haves, Apple products to state-of-the-art coffee machines. This year, Amazon has teased that iconic brands such as Dyson, Tommy Hilfiger, Dyson, Apple and more will all feature in the sales, with new deals dropping daily.

The best Amazon Prime Day fashion and beauty deals

The best Amazon Prime Day home and tech deals 

How does this compare to other Amazon sales?

Amazon Prime Day is a whole different game compared to the usual sales like Black Friday or EOFY. Exclusively for Prime members, it’s packed with special deals and discounts on a wide range of products, including those fast-paced “Lightning Deals” and serious markdowns on Amazon devices.

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