I spend all year tracking trends, testing brands, and keeping an eye on the best deals, which also means I spend a lot of time scrolling, wish-listing, and pretending I don’t need another pair of heels.
But when Black Friday rolls around? All bets are off. It’s the one time of year I can actually justify a full wardrobe reset, because the deals are just that good.
It’s honestly the best time to refresh your style, restock your wardrobe essentials, and invest in elevated accessories, with luxury labels finally dropping prices and cult favourites going for less.
So if you’re looking for the best fashion steals this Black Friday, I’ve tracked them down so you don’t have to.
The best Black Friday fashion sales in 2025
We’ve got the inside scoop on which brands are running sales and exactly when they’ll go live.
- The Iconic: Up to 30% off
- Myer: Up to 50% off fashion from Nov 23 – Nov 29
- Amazon: Various discounts and savings across fashion from Nov 18 – Dec 1
- Cotton On: 30% off sitewide from Nov 21 – Nov 29
- Meshki: 25% off sitewide
- Petal & Pup: 30% off sitewide with code BF30 from Nov 26 – Nov 29
- Gingerlilly: 20% off selected styles
- LSPACE: 50% off select styles from Nov 24 – Dec 2
- Beginning Boutique: 30% off sitewide from Nov 24 – Nov 30
- New Balance: Up to 50% off selected styles from Nov 14 – Dec 1
- Bondi Active: 40% off selected styles + a further 10% off sale from Nov 6 – Dec 2
- ECCO: 25% off storewide from Nov 22 – Dec 1
- CSB: Up to 50% off select styles
- Ugg Express: 20% off selected styles from Nov 18 – Dec 1
- Scarlet: 24% off underwear for 24 hours on Nov 28
- Review: 30% off storewide from Nov 18 – Dec 1
- Gooseberry Intimates: 30% off sitewide
- Reebok: Up to 50% off everything from Nov 17 – Dec 3
- ToniMay: Between 30% – 75% off sitewide, excluding finery and selected new styles from Nov 25 – Dec 1
- Chouchou Intimates: Up to 60% off sitewide from Nov 14 – Dec 1
- Francesca Jewellery: 15% off sitewide from Nov 24 – Nov 30
- Jo Mercer: 70% off a second pair from Nov 10 – Nov 16; 25%-off sitewide from Nov 24 – Nov 30
- Thigh Society: 25% off sitewide with code BLACKFRIDAYAU
Psst, you need to see these early Black Friday deals before they’re gone
The fashion best sellers to get in your cart
Many of these items I own myself and can personally vouch for, while the rest I’m eagerly watching for when they go on sale.
COS
Kite Shoulder Bag
Beginning Boutique
Baxter Pink Gingham Top
Steve Madden
Hawke-L White Lace Heels
Unreal Fur
Rosa Jacket
Levi’s
Baggy Dad Barrel Jeans
Rollie
Ballet MJ Square Toe Flat
Evity
Nina Leather Weave Shoulder Bag
Quay
Aura Points
To help you narrow your focus amid the Black Friday chaos this year (and avoid the dreaded panic buy), we consulted Nicole Adolphe, head of style at The Iconic, about what’s worth adding to your cart.
“Everything neutral will have longevity: A black blazer, a camel trench coat, denim, a tote bag, designer sunglasses, tailoring, especially minimalistic pieces like a silk slip dress, bias cut skirt or black pants,” she says.
“It’s a great time to stock up on plain t-shirts and tops that sit well underneath a blazer for work and to buy knitwear to stock up for the season ahead. I always find myself adding high rotation items like workout gear or lingerie basics to my cart.”
The latest trending sneakers and women’s dresses are always very popular during Black Friday, according to Nicole, as everyone starts to plan their outfits for the festive season.
“While you’re watching Netflix on the couch, wish-list your favourite items ahead of the sale now, and you’ll be the first to know when these items are discounted and you can add straight to cart.”
Up next: Not sure if MECCA will be on sale? Here’s your expert guide to Black Friday beauty anyway
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