Sometimes the best brands fly under the radar… until a few A-listers start making some serious noise about it. That’s exactly what’s happened with No7.
The buzz kicked off when Bethenny Frankel went viral on TikTok raving about the No7 Pro Artist Soft Glow Cream Bronzer, calling it a drugstore gem that felt like a luxury dupe and even saying it was “better than Chanel.”
Then came Elizabeth Banks, who officially became the face of the brand.
She’s been just as enthusiastic, praising No7’s science-backed, fuss-free approach to skincare and showing that affordable beauty can really deliver.
Now this once under-the-radar brand has a serious celebrity seal of approval, and with products that don’t break the bank, we couldn’t help but try it ourselves.
No7 Pro Artist Soft Glow Cream Bronzer Medium Glow
$19.49 $38.99 at Priceline
The product that started it all: the No7 Pro Artist Soft Glow Cream Bronzer. Creamy, blendable and perfectly buildable, it delivers a warm, sun-kissed glow that fans say looks way pricier than its $30 price tag.
WHO loves
- Creamy, blendable formula
- Long-lasting wear
What has Bethenny Frankel said about No7?
When it comes to No7, Bethenny lost it over one product: the No7 Pro Artist Soft Glow Cream Bronzer.
She called it a drugstore find that felt like a luxury dupe.
“I’m so excited because no one’s really done it right,” she raved while comparing the two on her socials. “It’s creamy, it’s toasty, it’s chocolate-y, it’s drugstore. Yay!”
And considering you can get it for just $30, we’re officially calling it a steal.
What has Elizabeth Banks said about No7?
If you’re wondering what Elizabeth Banks actually thinks about No7 (beyond just being the face of it), she’s been pretty vocal, and refreshingly practical, about why she uses it.
For starters, she’s all about science-meets-affordability.
Banks has said she was drawn to the brand’s “science-backed formulas,” adding that she loves getting “incredibly quality product… at drugstore prices.”
She’s also described herself as a bit of a skincare nerd, doing a deep dive into the ingredients and research before partnering with the brand.
And when it comes to her actual routine?
It’s less about 10-step rituals and more about ease. She’s said No7 “takes the guesswork out” of skincare.
Her biggest philosophy, though, is that skincare isn’t just about products. Banks takes a more holistic approach, focusing on sleep, hydration and diet, then using No7 as the “external” step to support that.
The exact No7 products Elizabeth Banks uses
No7 Future Renew Repair Night Serum
$67.99
No7 Future Renew™ Repair Day Cream SPF15
$67.99
No7 Lift & Luminate TRIPLE ACTION Serum
$54.99
No7 Future Renew™ Eye Serum
$44.99
Why trust WHO Shopping?
WHO has been covering celebrity culture, red carpet moments and entertainment news for decades. Our shopping team works alongside our entertainment editors to identify the exact products behind the looks everyone’s talking about, from awards season glam to off-duty essentials.
We regularly consult stylists, makeup artists, trainers and industry insiders to verify product details and understand why these items perform under real-world conditions. When we recommend something, it’s because it’s genuinely relevant to the moment, not just trending.
If you’ve been waiting to try the celeb-loved No7, the wait is over because the brand has officially launched in Australia.
You can now grab your favourites, from skincare staples to the bronzer that started all the buzz, at Priceline.
It’s the perfect chance to get your hands on products backed by Elizabeth Banks and Bethenny Frankel without leaving the country.
Related stories
Native ad body.
Native ad body.
Native ad body.
