Tapping the triangle-shaped puff into her loose powder, the video creator stamps the product onto the undereye for a flawless, crease-proof finish. Following its instant visible effect, the handy makeup tool has taken off on the platform.
Creative Director of Glam Raider, Bianca Fiebiger, says that TikTok has been a powerful tool in trend-creation.
“TikTok, in particular, has become a champion of the new school of beauty. All it takes is a quick snippet to inspire or elevate a look – a hidden gem of knowledge you never knew would make an impact,” she said.
“I love the rawness and honesty in content across the platform, and it’s those little tips that are the reason behind trends emerging so quickly.”
Glam Raider Beauty Triangle Powder Puff Pack, $12 at Glam Raider
Unlike beauty blenders, the setting tool has a velvet finish, meaning powders can be picked up with ease and deposited on the skin for a more full-coverage look. Even better, the puffs are completely re-usable and can be washed (in the washing machine!) for continuous use.
WATCH: Further powder puff tips. Article continues after video.
Fiebiger, who was one half of Glam Raider’s own triangle powder puff development, commented that the tool’s popularity can be attributed to its ease of use, budget friendliness, and smoothing effect.
“The triangle powder puff obsession came from a need to find an effective “IRL” filter to smooth and set under eyes. It requires almost no skill to make it work, all you need is setting power. It’s also a budget friendly tool with many uses.”
Here are some more powder puff options for a flawless makeup finish:
Beautyblender Pocket Powder Puff, $25 at Sephora
Make Up For Ever Ultra HD Setting Powder Puff, $14 at Adore Beauty