Influencer Beck Zemek got her start as a controversial bride on Married at First Sight.
She appeared on the show’s premiere last night, and was challenged with holding a charity golf event.
Unfortunately, Beck clashed with Project Manager Turia Pitt, who reported to Lord Sugar that “Beck was manipulative, condescending and patronising”.
“Beck, I don’t think that you are a very good team player,” Lord Sugar told her. “So therefore Beck, you’re fired!”
The apprentices were put to work last night running a food delivery service, where they had to make customer satisfaction their top priority.
Eloni Vunakece was called out later on in the boardroom for “not adding value” to the team, with his advisors finding he did too little.
“I don’t know what you did in this task,” Lord Sugar said to him.
“I don’t think you’re made for this process to be honest, and so Eloni, it is with regret that you’re fired!”
Controversially though, Eloni was brought back by Lord Sugar after a Redemption challenge.
It wasn't meant to last though, when he failed the eighth challenge.
"I think you've reached as far as you can in this process," Lord Sugar told him.
However, he left Eloni with a cheque for his charity in recognition of his hard work and effort.
Jodi Gordon became the third celebrity kicked off Celebrity Apprentice last night after a challenge that saw the group trying to sell a wellness retreat experience.
Feedback from the guests came in, claiming the way Jodi acted was no different to that of a guest, rather than an employee.
Project Manager Bronte Campbell decided to take Jodi to the Boardroom based on that feedback, as well as Turia Pitt, who had stolen furniture from the other campsite in a moment of frustration toward the other team.
Ultimately, it was Jodi who was fired by Lord Sugar.
"I'm sure that when anyone is in the Boardroom, they feel like they're just personally attacked. I'm very much feeling that right now, I felt it last week as well," Jodi told the cameras.
"I don't think Lord Sugar has seen what I've got to offer. I don't think that he made the right decision in firing me."
Gamble was already under fire going into the fourth challenge, having been Bronte Campbell's first choice to return to the Boardroom the night before after failing to secure the campsite the girls' team wanted for the wellness retreat challenge.
This time, the celebs had to disguise themselves as everyday people and complete a scavenger hunt in Sydney's Newtown.
Searching for a list of 10 items, they had to bargain within a short amount of time, aiming to spend less money than the opposing team. Gamble, unfortunately, used up most of her time trying to buy the wrong tea set - causing her team to lose.
She found herself at the end of Lord Sugar's no-nonsense approach to cutting the celebrities.
"Gamble, you're fired," he said.
Aussie actor Vince Colosimo became the fifth celeb to be booted from the show last night, after he failed to make an infomercial task work for his team.
While the opposing team were able to harness the various talents of their individual apprentices, Vince got caught up in the moment and had trouble keeping control. He lost the challenge to Team Innovate, and landed himself in the boardroom alongside Turia Pitt and Ronnie Caceres.
While both Turia and Vince tried to take the blame, Ronnie happily admitted that he thought Vince caused the most problems, leading to Lord Sugar deciding to fire him.
"I've learnt that being yourself, being honest, being true is the best asset to have," Vince said of the experience.
"I had a particularly great bond with all the boys, they were a really lovely bunch of guys," he said.
Model Jarrod Scott was the latest celebrity to get the boot, after a failed car boot sale.
Things got very tight between the two teams as they struggled to make the most amount of money flogging personal items. While returned apprentice Beck Zemek sold her MAFS wedding dress, and Bronte Campbell was able to sell merchandise from the Commonwealth Games, those with a smaller profile struggled.
Eloni Vunakece, who had just scrambled back into the competition after being the second one sent home, was the Project Manager for the losing team, and got called to face Lord Sugar. He took Jarrod, who barely contributed (in a vague attempt to sabotage Eloni), and Carla, who seemed to try very hard, along with him.
In the end, Lord Sugar fired Jarrod over his lack of contribution.
“Too many excuses as far as I’m concerned. Trying to get a straight answer out of you is like trying to fight smoke,” Lord Sugar said.
The celebrities were tasked with developing a line of lingerie products and putting on a fashion show, with a new recruit – Amy Shark – also joining their ranks.
It was Carla From Bankstown and Beck Zemek’s turns to take over as project manager, and while Carla’s team flourished, Beck’s struggled to pull their show together.
However, some sneaky boardroom back-stabbing saw Beck form an alliance with Ronnie, so that when the time came, they could gang up on the third person in the room. Beck selected Samantha to come back with them, given her efforts as design manager didn’t do much for the team.
With Beck and Ronnie vying for each other, it was Sammy who got fired, much to the dismay of the rest of the celebrities, with Darren and Carla in particular slamming the choice as ‘ridiculous’.
Will & Woody
Radio hosts Will & Woody found themselves on the chopping block last night after their project management role in the task of the day didn’t go to plan.
The celebrities were tasked with writing, illustrating and then performing their own children’s book, and Will and Woody’s concepts failed to translate.
They later returned to the boardroom with Turia and Ronnie, with Ronnie going on to claim that Turia had attempted to sabotage the team.
“I’m probably not meant to do this but I can’t substantiate what Ronnie is saying about Turia,” Will told Lord Sugar.
“If you’re looking for someone to fire, I don’t think you can look much further than here,” he continued.
“Gentleman, it has been a pleasure,” Lord Sugar said before firing them.
Carla From Bankstown
Carla got booted after last night’s challenge, which was to successfully pull off a hens and bucks party on a boat.
However, the task was more about procedure and process rather than throwing a massive bash, and Carla’s failure to read her contract left her in hot water. She failed to provide enough food and drinks for the hens party, landing her in the boardroom beside Jean Kittson, the project manager, and Darren McMullen, who was in charge of entertainment.
In the end, Lord Sugar regretfully had to let Carla go.
“Carla … it’s been a blast having you here. You’re a great character. I sincerely wish you well, but I think you’ve reached the final stage of this process,” Lord Sugar told her.
Beck Zemek (again)
After being the first one booted from the show, Beck fought her way back into the boardroom alongside Eloni. While she'd been doing pretty well, having teamed up with Ronnie, she met her second end in the 11th challenge.
The task was to execute a guerilla marketing strategy for Subway, and Beck was in charge of Team Collaborate's location and food sourcing. But just ahead of the event, she was nowhere to be found.
Beck landed in the boardroom with Ronnie and Bronte, but her established alliance couldn't save her as Lord Sugar zeroed in.
"Beck, you came back from redemption. Since you came back you did up your game here but it's clear to me you were weak in this task," he told her.
"Beck, you're fired."
The celebrities had to work to impress famous Instagram duo, The Inspired Unemployed, with their content-making skills.
While neither team performed particularly well, Team Collaborate was chosen as the winning group, leaving Project Manager Amy Shark in hot water.
She took Benji Marshall and Turia Pitt back to the Board Room with her to face Lord Sugar’s wrath.
Amy was criticized for her lack of an ability to delegate, but was ultimately saved.
It was only Benji’s first time in the firing line, which he put down to ‘giving his best in every challenge’ so far. He was allowed to stay, with Lord Sugar telling him he had a lot more in him to continue giving on the show.
Turia, who was ultimately the ‘writer’ on the project, found herself leaving after landing in the bottom three a total of six times.
“It has been a pleasure to have you in our midst, but Turia, you’re fired,” Lord Sugar told her.
Bronte had an excellent run, making it all the way to the 13th challenge on the show.
She was tasked this episode with orchestrating and running a pet photography business, which she did alongside Darren McMullen and Ronnie Caceres.
While her team aimed big and made a lot of sales, they had to issue a few refunds, leaving them with the lesser amount of money made at the end of the day.
While Darren was a successful salesman, Bronte’s role as head of customer experience left Lord Sugar wanting, leading him to fire her, and leaving her to come in sixth place.
Ronnie and Darren remain, as well as Amy Shark, Jean Kittson, and Benji Marshall.
Comedian Jean Kittson had a super-successful run on Celebrity Apprentice, flying mostly under the radar for the series and achieving quietly alongside her team.
However, a loss in last night's challenge saw Lord Sugar finding that she had not contributed to the challenge - for money-management business MYOB - in the most effective way, leading her to be fired.
It was a disappointing outcome, especially given some of the comments made to Jean earlier in the show by Ronnie Caceres, a former contestant on The Block. He tried to joke that she had dementia, which she found deeply offensive.
"I didn't like what happened in the last task with Ronnie," Jean told 9Entertainment after her exit.
"It was really disappointing, because before that I hadn't really seen that side. He really doesn't have to do that," she said.
Amy was booted in the semi-final after failing to impress those judging the task - a panel from the streaming platform Stan.
The task was to create a concept for a show that could be any genre, but had to be inspired by their own life. Amy performed a song about her struggle to get noticed as an artist, but when it came to pitching the show, she hadn't figured out who the audience would be, or who would narrate the documentary.
When things later got heated in the boardroom, Lord Sugar turned on her, saying she looked 'defeated'.
"It's been nice having you around but your time is up," Lord Sugar told her.
With Benji being sent through to the finale, Darren McMullen and Ronnie had to fight it out for the final spot.
Things were looking good for Ronnie as Darren found himself in a heated argument with Lord Sugar, but eventually, he shot himself in the foot.
Ronnie said he had a black book of contacts he'd been waiting to use when he made it to the finale, leading Lord Sugar to wonder why he hadn't used them sooner.
"Ronnie, keeping your mates with deep pockets all to yourself isn't what charity is about," Lord Sugar told him as he fired Ronnie.
Now, Benji Marshall and Darren McMullen are the last men standing, and will face off in the finale tonight.