Innovative meal kits and ready-made meals
At this stage of 2021, we have all been cooking so much, in our homes, that we are suffering a slight case of kitchen fatigue; we now no longer need step-by-step instructions to roast our chickens.
Enter gourmet ready-made meals, offering consumers an opportunity to enjoy a diverse range of options whilst simultaneously, giving what could be considered a lifeless dinner, a makeover. As we assimilate back to work, consumers will be hunting for ready-made meals that provide restaurant-quality food to enjoy throughout the week without the hassle of shopping, cooking, and cleaning.
MACROS has some really great meals that are inspired by global cuisines, delivering you quality food to enjoy throughout the week without the hassle of shopping, cooking and cleaning. All you need to do is heat and eat! With new dishes weekly, there’s always something exciting to try on their menu. All of the meals are dairy-free, and can cater to a range of dietary requirements while also offering high-protein, low-cal and low-carb options.
Going climate friendly
The events surrounding the COVID-19 pandemic, particularly in 2020, has changed food conditions and consumer thinking. Consumers are looking to the hospitality industry to lead the charge in sustainability campaigns and climate policy, and more restaurants are considering how to think and act climate-friendly.
This might seem unlikely given the extensive single-use packaging we’ve been utilising amid the pandemic, however, that’s exactly why consumers are more conscious now more than ever to ensure this year is not like their last. Following the introduction of beeswax wraps and recycled sandwich bags, companies are going to get more eco-conscious as brands race to be more sustainable.
The demand for plant-based protein is rapidly expanding beyond just burgers. Increased interest and update in alternative protein has been a trend in 2020 that will continue. The demand for plant-based cheeses and protein snacks are emerging in the market with no signs of slowing down. Driven by wellness, consumers are opting to eat a meatless meal both when home or when dining out.
As Australians continued to experiment in the kitchen in 2020, they began to feel more inspired to tackle all types of interesting food projects. Due to this, fermentation, preserving and canning is beginning to really grow in popularity and will continue to do so during 2021. Fermented veggies of all kinds can elevate all kinds of dishes or be a really unorthodox, yet delicious snack on their own.
As a result of the pandemic, consumers are seeking a sense of comfort, hence the notable rise in nostalgic comfort food. Australians are looking to tap into familiar tastes, and memories of childhood meals. Stress eating has also played a part these last few months, and consumers are now opting for venues who prioritise heavier, comfort foods on their menus such as steaks, spaghetti, and schnitzels.
James Halim is a Nutritionist and Food Service Dietician at MACROS.