As much as we love treating ourselves to new beauty products and trying out the millions of brands that pop up across the globe, trying out homegrown makeup brands really gets our Aussie spirit going.
Australian makeup has long been ahead of the game when it comes to global beauty trends, and Aussies have long been the champions of clean beauty products, natural skin and bronzy ‘lit from within glow’ look. We’re known for our love of low-maintenance, sustainably sourced, easy-to-do beauty routines and our brands reflect that.
Supporting homegrown businesses and trying out the innovative new beauty brands coming out of Australia is a great way to try your hand at brands you’ve never heard of and level up your beauty routine.
Because we are such fans of Australian beauty, we are taking a look at some of our favourites below. We hope you’ll love them just as much as we do!
The best Australian makeup brands to add to your beauty routine in 2024
MCoBeauty
This viral beauty brand is inescapable across social media thanks to its thousands of fans across the world who love its approach to affordable, quality beauty. Whether it’s lit-from-within base products you’re after to SPF and innovative skincare, there is truly something for everyone at MCoBeauty. In fact, this should be on your to-shop list if you have some designer beauty buys you’re after but don’t want to break the bank, their dupes are unbeatable.
Ere Perez
If you are a skincare fanatic you have to try out this beauty brand. Ere Perez is all about science-backed and plant-based ingredients to create healthy, gorgeous skin. Founder, Ere Perez, uses her Mexican heritage to infuse traditional knowledge of naturally based ingredients into her products.
From brow products to cheek tints, mascara to skincare, every product is carefully and consciously made using ingredients that were sustainably farmed and carefully chosen.
Also available at:
INIKA Organic
Founded in Sydney back in 2006, INIKA began due to the desire for clean, organic skincare and makeup that just wasn’t the norm at the time.
All of their products are vegan and cruelty-free and they ensure to source all of their ingredients ethically.
Also available at:
asap skincare
Another skin focused beauty brand, asap skincare is proudly Australian and were founded in order to provide scientifically backed beauty products. Their beauty products such as their mineral foundations, eye pencils, lipsticks and mascaras are core products to look for if you want science backed beauty.
Eye of Horus
Born in Byron Bay, Eye of Horus was created by Holly Schleich and her mother. Their products are cruelty-free from sustainably sourced organic ingredients, which is great for those with sensitive skin.
They have a wide array of beauty products from skin to eyes and lips, and include lush ingredients like jojoba, shea butter, desert clay and more.
Also available at:
Ultra Violette
Cult sun care brand Ultra Violette has branched beyond just sunscreen and into the world of colour cosmetics with products like their Daydream Screen tinted veil and Sheen Screen lip glosses. Because Australia is all about sun safety!
Also available at:
Lanolips
Created by Kirsten Carriol who was inspired by her farmer grandfather’s calloused hands that had softened after a day of sheep shearing thanks to the natural lanolin in the wool.
Lanolin is now inclusive of lip glosses in a myriad of delicious flavours and colourways.
Also available at:
ModelCo
Iconic affordable Australian beauty brand ModelCo was created 20 years ago and has only flourished and grown. They are widely loved and have been worn and collaborated with by major Australian and international celebrities like Elle Macpherson, Karl Lagerfield and more.
Also available at:
Nude by Nature
It’s hard to think of Australian beauty without thinking of Nude by Nature. The cult beauty brand uses clean formulas from non-toxic ingredients, cruelty-free and sustainably sourced ingredients.
Their award-winning Natural Mineral Cover or Perfecting Primer are must-tries.
Also available at:
Related articles:
- Get Your Glow On With Our Fave Australian Skin Care Brands to Try This Year
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Get A Summer Glow This Winter With The Best Fake Tan Formulas
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Kmart’s Cruelty-Free Partnership Has People Talking For All The Right Reasons
LEAD IMAGE: Instagram /@cassandralusi_mua
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