We’re big advocates for two things: a Kmart run and a well-stocked beauty cupboard. And while the latter often comes with a hefty price tag, Kmart has just unveiled a beauty range solving our problems.
While shoppers know and love Kmart’s OXX cosmetics line, the new-and-improved offering has more than 117 global brands and 2,700 products — with a big focus on skincare.
And, colour us too stunned to speak, because plenty of celeb faves are in the mix! Think: Skin1004 (a favourite of Heated Rivalry star Hudson Williams), plus cult-followed Medicube and Biodance. Fragrance fans are covered too, with super-cute spritzes from Daise joining the shelves while the TikTok-viral TreeHut’s sugar scrub offers self-care for less.
“We are seeing huge demand for the beauty category from our shoppers and are delighted to bring them even more options to level up their skincare routine or add a little fun to their make-up bag,” said Nicola Farrell, Kmart Business Manager, Beauty.
Best of all? You won’t need to take out a small loan to shop Kmart’s Beauty Range in-store, online or via the Kmart app. Scroll on to shop our favourites…
The best buys in Kmart’s Beauty Range
01
Medicube Collagen Jelly Cream
$30 at Kmart
Best for: A glass skin glow
Meghan Markle is among the hordes of fans of Medicube’s Collagen Jelly Cream and all we can say is: A royal-loved beauty product at Kmart? We can’t believe it.
Use this transparent jelly cream in the morning and at night as the final step of your beauty routine. Packed with Collagen, niacinamide, and Camellia, it’s the ultimate K-beauty buy, leaving a radiant “Korean Glass Glow” behind.
02
SKIN1004 Madagascar Centella Light Cleansing Oil
from $28 at Kmart
Best for: Cleansing the day away
It’s the product that Hudson Williams raves about, and honestly, we get it. This lightweight cleansing oil dissolves makeup, dirt, excess oil and sunscreen with ease, while staying kind to the delicate eye area.
Formulated with Centella Asiatica extract and six botanical oils, its micellar technology lifts impurities without leaving skin stripped or tight.
03
E.L.F. Powergrip Primer
from $26 at Kmart
Best for: Makeup that doesn’t move
Makeup that stays all day used to be for those willing to splash up to $70 on a primer, but E.L.F.’s Powergrip Primer provides staying power for a fraction of the cost.
This sticky gel formula locks makeup in place, preps and smooths skin to perfection, and keeps skin deeply hydrated for a long-lasting, radiant, dewy finish. It goes on completely clear, making it an ideal makeup base for every skin tone.
04
Trouble Maker Big Trouble Shadowmaker Palette
from $16 at Kmart
Best for: Enviable eyes
As we go into the festive season, affordable makeup is a must: more parties, more looks, no overspending. Which is exactly why we love this palette from Trouble Maker: soft pinks, warm roses and rich burgundies blend effortlessly, balancing matte and shimmer for enviable eyes without the premium price tag.
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