According to Roy Morgan Research, “[In 2016] 46% of Australian women who use cosmetics nominated ‘Not tested on animals’ as a feature important to them when purchasing make-up.”
That extends to mascara, foundation and everything in between.
The popularity of natural and cruelty free products is set to rise as we become evermore aware of the unnecessary harm animal testing causes.
But ‘natural look’ is also important to women in Australia and girl, do we love our mascara. An InStyle survey showed that women spend an average $3770 per year on mazzy alone.
So, if you’re seeking the best natural mascara, we’ve done the ground work for you. Read on and find out why we think these Top 6 brands are simply fab.
#6 Clinique Naturally Glossy Mascara
Clinique Naturally Glossy Mascara isn’t a natural mascara but it is hypoallergenic and suitable for sensitive eyes. It’s also free from parabens and phtalates.
What it gives you is a natural look so if you’re after baby doll eyes, this isn’t for you.
One reviewer said, “I received lots of compliments on how long my eyelashes look. It’s a nice mascara that will last all day and will give you long lashes. It’s a natural look too so not too thick and not of a dramatic look. Just simple yet chic eyelashes.”
RRP $39
#5 Ere Perez Natural Almond Mascara
Ere Perez is known for smudge proof, water resistant and long lasting, this natural mascara contains almond oil with conditions your lashes while adding volume and length.
A Myer customer says, “Nice product to put on and definitely stopped my eyes having a reaction like they do to other make up brands. However, it runs very easy and so I end up with ‘panda eye’ around 2hrs post application.”
RRP $34
#4 Lily Lilo Natural Mascara
Quick drying and suitable for sensitive eyes, Lily Lilo Natural Mascara comes in a rich matte black and will never sting your peepers!
Like many natural mascaras it gets mixed reviews – one gripe is that it only comes in black, others say it flakes off too easily, but some people love it.
Sienna says, “My all-time favourite. It actually gets better as it dries out a little bit. Lashes are long, separated and thick. I’ve tried many of other popular natural brand mascaras, such as Ilya or RMS, and this is the best of them all.”
#3 Kevyn Aucoin The Volume Mascara
This little beauty is a tubing masacara which means it coats each lash with tiny natural fibres rather than the traditional liquid formula.
The tiny wand can take a bit of getting used to but it separates and adds volume like nobody’s business. And it doesn’t smudge.
Reviewers love Kevyn Aucoin The Volume Mascara although they say it’s not the best if you’re after a dramatic look. Better for daytime.
Swarzette from VIC says, “Have been looking for this mascara for years. I have sweaty eye lids that leave me with afternoon panda eyes. Kevyn Aucoin The volume mascara provides me with a natural finish minus the afternoon smear.
RRP $43
#2 Inika Organic Mascara
The world’s first certified organic and vegan mascaras, Inika Organic is a winner when it comes to natural options for eyes.
Australian owned and 100% natural, it comes in black or brown and reviewers absolutely love it.
Tess says, “I have always struggled to find a mascara that makes my fair eyelashes look dark and voluminous. I also struggled with my eyelashes looking clumpy. That was until I tried Inika ‘The Mascara’. It applies like a dream and makes my eyelashes look darker and fuller without them being over the top. My new go to!!”
RRP $49
#1 Too Faced – Better Than Sex
If you’re looking for a natural, chemical free and cruelty free mascara that adds mega volume, won’t smudge and is as black as the night sky, then Too Faced Better Than Sex, is your go-to.
It’s the #1 best selling mascara in the US and personally, I’ve been using this for years (tried all the others and this won hands down). It is by far the best natural mascara I’ve ever found. But don’t listen to me.
Mon says, “Where do I start with this mascara… First off, the packaging is so cute! I am so obsessed with how it looks and especially how it looks on the lashes! It’s so easy to use, it doesn’t stick your lashes together, it gives a natural look whilst extending your lashes to heaven! AMAZING.”
RRP $37
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