Soak up the sun in these affordable swimwear brands

Summer is almost here, so get your swimwear shopping in now!
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Australian summer is well on its way and if you’re on Australia’s east coast you may have even had the chance to enjoy some beach time already. 

WATCH BELOW: TikTok Twinning! Jessica Alba & daughter wear matching bikinis

As summer draws closer, the sun is high and bright in the sky, coaxing us out for post-work swims and weekend days spent travelling between the beach and the bar.

So, if you’re in the market for a new bikini or a flattering one-piece, now is the time to get shopping. 

We’ve pulled together some of our favourite pieces from the cutest and most affordable brands Australia has to offer, so whether you’re after something barely-there or to cover your bases, we definitely have you covered!

The best affordable swimwear brands in Australia 2023 

affordable swimwear
(Credit: Cotton On)

Cotton On

Cotton On is a staple brand in Australia, the place most of us go for our basic tees, jeans and summer outfits. Thankfully, they also do awesome, affordable swimwear. Available in a range of diverse sizes and with countless patterns, styles and silhouettes to choose from to make the ultimate summer swimwear wardrobe. 

Our pick: Slider triangle bikini top, $24.99 and High side Brazilian seam bottoms, $24.99


affordable swimwear
(Credit: Glassons)


New Zealand-born style brand Glassons has exploded in Australia in the last few years, becoming more and more trendy as styles evolve. Their swimwear features a range of cheeky-cut bottoms and strappy tops.

You can also score two pieces of their new La Playa collection for only $35. 

Our pick: Gingham balconette bikini top and side tie thong bikini, $35


affordable swimwear
(Credit: Cupshe)


Australian brand Cupshe has been well-loved by locals for years. Offering pretty swimwear in an affordable price range, as well as a range of sizes and cuts, there’ll be something you’ll love found at Cupshe.

Our pick: Beaded textured halter one piece, $54.95


affordable swimwear
(Credit: Endless)


Available at major Australian online retailer, THE ICONIC, Endless Swimwear offers cheeky-cut swimwear in a range of on-trend colours, prints and styles.

This is the brand to turn to when you are looking for something style-driven and trendy.

Our pick: Santorini halter one-piece swimsuit, $30 (usually $69.99)


(Credit: Beginning Boutique)

Beginning Boutique

Not only are Beginning Boutique leaders in the realm of affordable fashion-forward clothing, but its swimwear line is worth a look as well. 

With a range of cheeky and trendy styles and patterns to choose from, Beginning Boutique is a must-visit ahead of your next pool party. 

Our pick: 9.0 Swim Zani daisy bikini top, $49.99 and bikini bottoms, $49.99


affordable swimwear
(Credit: Showpo)


Pick your favourites from Showpo’s endless selection of bikinis, one-pieces and coverups to ensure you are the best dressed on the beach this summer. Known for their inclusive sizing, you can find pieces up to a size 20 which is another great sell. 

Our pick: Majorca bikini top, $19 (usually $39.95) and bikini bottoms, $10 (usually $39.95)


affordable swimwear
(Credit: @livvkirbyy / Subtitled)


Mix and match your swimsuits with Subtitled, which is exclusive to General Pants and offers as many colours and cuts as you could ever need. 

They offer a wide range of levels of coverage, in classic timeless colours that stand the test of time. 

Our pick: Skinny strap underwire top and cheeky bikini bottoms, $50


affordable swimwear
(Credit: Moda Minx)

Moda Minx

This is the swimwear brand for the complete maximalist or someone who loves the glam. With swimwear in various shades of metallic, as well as glitter materials and adornments of gems and chains, these are statement swimmers if we’ve ever seen them. 

Our pick: Armour triangle bikini, $106


affordable swimwear
(Credit: Pretty Little Thing)

Pretty Little Thing

With so many options of swimwear to choose from, you could practically have a new set for every day at the beach – although that may be a tad excessive. Shop swimwear, accessories, beazch coverups and more to make your next swim a stylish one. 

Our pick: Purple mix & match bikini top, $9 (usually $15) and bikini bottom, $9 (usually $15)


affordable swimwear
(Credit: Topanga)


If you’re after practical and comfortable swimwear that still feels fresh and modern while not breaking the bank, Topanga is the brand to turn to. 

Available to shop at City Beach, this line of swimwear won’t have you yanking up your bottoms after every wave yet still feels stylish and flattering on the body. 

Our pick: Elaine one-piece swimsuit, $59.99


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