Itching for a good sale? Well, are you in for a treat. This Afterpay Day sale is your chance to show off your savvy shopping skills across retailers both online and in store.
For those of us who have been holding off from buying *those* new shoes, or a coveted cleansing balm, now is the time to take the bait and make the sale.
With zero buyer’s remorse in sight, if there ever was a time to freshen up your wardrobe or restock the beauty cabinet, it’s now.
Spanning the categories from fashion and beauty, technology, to home living and so much more, upgrading the worn and torn bits and bobs of your life has been made oh-so affordable.
To help you through the brain fog that we know big sale events bring, we have curated an extensive list of the best sales to shop this year.
Get reading and clicking to make the most of this Afterpay Day.
What we’d buy during the Afterpay Day sales
In need of some quick inspo? These are our top picks to shop this Afterpay Day. We mean, can you ever go wrong with a denim pair? No, obviously not!
01
Levi’s 501 Jeans in Luxor Last
$119.96 (usually $159.95) at The Iconic
Finding the perfect pair of jeans is always high on the priority list. The 501s are the ultimate everyday jean style – flattering straight legs and available in a range of washes they’ll become a well-loved and well-worn staple in your everyday wardrobe.
Key features:
- 100 per cent cotton
- Button fly closure
- Signature straight fit
- Also available in colour, You’re Not Welcome 501
02
Hommey Robe
$100 (usually $149) at Style Runner
No matter the season, there is nothing truly like rugging up in your favourite robe. These stylish options from Hommey not only make what is frankly not the most chic of experiences, very glam – with multiple colourways available to choose from and the oversized style super comfy.
They’re also the perfect material as they’re great for poolside lounging in summer and post-shower snuggles in winter.
Key features:
- 100 per cent cotton
- Ethically sourced materials
- Available in S/M and X/XL
03
K18 Leave-In Molecular Repair Mask
$84.95 (usually $99.95) at Adore Beauty
We’re calling it now, 2025 is the year of haircare and we cannot go through it without this liquid gold mask that will change your hair game. The no-rinse (amazing) treatment will strengthen your locks in just four minutes to fight against the damages caused by styling, heat and dyeing.
Notice silky smooth locks that are detangled and shiny in just a wash.
Key features:
- 50ml size
- Works in four minutes
- Suitable for all hair types
- Patented bioactive peptides
04
New Balance 327
$119 (usually $170) at The Iconic
If you are on the hunt for your next everyday sneaker, then look no further because New Balance has delivered (yet again). Whether you are running errands, or hitting up the Bronte to Bondi for some city living relief, this pair will see you through the longest of days without sacrificing your killer sense of style.
Key features:
- Textile upper
- Oversized “N” branding
- Heritage design inspired shoe
- Adjustable lace closure for customised fit
05
Round Birthstone Signet
$310 at Argent Silversmith
This bold and weighty signet ring, crafted from recycled sterling silver, is perfect for those who love statement pieces with a personal touch. Customise it with one, two, or three of your chosen birthstones for a unique and meaningful design.
Key features:
- 925 Recycled Sterling Silver
- Approx. 3-10mm wide; thickness 1.5-4mm
- 2mm or 3mm gemstone
Full list of the best deals this Afterpay Day
We’ve listed all our favourite brands participating in the Afterpay Day sales across beauty, fashion, and lifestyle.
The best Afterpay Day fashion deals
- Chouchou Intimates: Up to 50 per cent off
- The Iconic: 20-30 per cent off
- Aje: 25 per cent off and a further 25 per cent off sale
- White Fox Boutique: Up to 70 per cent off
- Sheike: 20 per cent off
- Cotton On: 30 per cent off sitewide
- Rolla’s Jeans: Up to 30 per cent off everything
- Princess Polly: Up to 80 per cent off
- Stylerunner: Up to 50 per cent off
- ASOS: Up to 50 per cent off selected styles
- David Jones: Up to 25 per cent off
The best Afterpay Day beauty deals
- Alpha-H: 20 per cent off sitewide
- The Collagen Co: 15 per cent off sitewide
- Mermade Hair: 25 per cent off sitewide
- Adore Beauty: Up to 40 per cent off
- Rejuvaus: 25 per cent off with code AFTERPAY25
- Esmi: 40 per cent off
- Lust Minerals: Up to 60 per cent off bundles
- tbh Skincare: Up to 40 per cent off
- Aere: Up to 30 per cent off and free shipping
- Murad: 20 per cent off sitewide
- Naked Sundays: 20 per cent off sitewide with code AP20
- Sephora: Up to 20 per cent off sitewide
- ghd: Up to 30 per cent off
- Bondi Boost: 20 per cent off sitewide
- Priceline: Up to 50 per cent off
The best Afterpay Day shoe and jewellery deals
- Argent Silversmith: 15 per cent off for one day only with code BIRTHDAY15 at checkout
- VANS: Up to 25 per cent off
- Francesca: 15 per cent off sitewide
- Tony Bianco: 20 per cent off select styles or take a further 20 per cent off sale
- Novo Shoes: 25 per cent off selected styles
- Nine West: 30 per cent off
- Reebok: 25 per cent off full price
- Ugg Express: 15 per cent off with code AFTERPAY25
- Converse: Extra 30 per cent off sale
- Platypus Shoes: Up to 50 per cent off selected styles
- Stylerunner: Up to 50 per cent off in sale footwear and apparel
What is Afterpay Day?
Afterpay Day is an online and in-store shopping event that runs twice a year, each time over a four-day period. Taking part in the sale are hundreds of your favourite brands and retailers, working over time to offer the most exclusive discounts and deals across a huge number of categories.
Similar to Black Friday and Boxing Day, these sales don’t have a single central website. Instead, each sale operates on the retailer’s online store. We understand that this can make finding a bargain a whole lot more time-consuming, so we have compiled all of the best sales here, into one webpage.
When does Afterpay Day start and end?
Afterpay Day is actually a four-day sales event, although some brands drop their sales early or extend past the finish date. It usually runs twice yearly with one running in March and August.
This year, the sale is running from Thursday, March 20 until Sunday, March 23.
How does Afterpay Day work?
Unlike the name suggests, you don’t actually need to use Afterpay to access the oh-so-extensive list of deals. Although it is not such a bad idea to sign up to Afterpay if you aren’t already.
With so many participating brands, splitting your payments over a period of four weeks (interest-free if you pay everything back on time) may be the way to go.
What brands take part in Afterpay Day?
Essentially, most brands that offer Afterpay will be taking part in the sales event, which is great news because that is a huge offering.
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