You don’t have to do much convincing to get us excited about a sale, especially when it comes to The Iconic’s Afterpay Day! With the sales event already in full swing, we’re fine-tuning our wish lists and getting our credit cards warmed up to shop, shop, shop.
And when it comes to finding the best deals, we trust The Iconic to deliver. With fashion, homewares, beauty, and accessories on offer, you can overhaul your entire home with just a few clicks and score some amazing deals in the process.
Consider this the perfect moment to treat yourself to a new pair of boots you’ve been eyeing up for months or restock on that foundation you’ve been scraping the sides of, because they’ve already gone live with a range of amazing early access deals.
Not sure where to even begin? Below are some of the best deals you can score on The Iconic right now, as well as what we’re adding to cart this Afterpay Day.
What we’re adding to cart during The Iconic’s Afterpay Day sales 2024

01
Shona Joy Irena Oversized Tailored Blazer in Black
$252 (usually $360) at The Iconic
It doesn’t get much more classic than a tailored black blazer. With over $100 off the original price tag, this one is a serious steal. Featuring elasticised cuffs, style this one for a more slouchy or sleek look as you like.
Key features:
- Lined interior
- Padded shoulders
- Collared neckline
- Double button closure
- Welt pockets and button holes

02
Camilla and Marc Campion Zip Up Sweat
$122.50 (usually $250) at The Iconic
When a sales period comes around it’s a great opportunity to invest in some more pricey designer pieces for less. This Afterpay Day we have our sights set on this stunning cream zip up from Aussie label Camilla & Marc which you can score over $100 off! This is truly a timeless piece, and something that will be worn year on year for many winters to come.
Key features:
- 100 per cent cotton
- Half zip fastening
- Branded accent
- Flapped front pocket

03
Benefit Bene Tint
$31.50 (usually $42) at The Iconic
Still loving the natural beauty look? A lip and cheek tint is the perfect way to add some flush and colour to your face without feeling cakey or going overboard. This iconic tint from Benefit has become a staple in the makeup bags of beauty buffs for years, and there’s a reason it’s still selling! Pick from over seven colours to suit your skin tone.
Key features:
- 6ml size
- Oil and sulphate-free
- Contains anti-oxidants and BHAs
- Available in seven colour variations

04
Prene The Brighton Neoprene Tote Bag
$69.97 (usually $99.95) at The Iconic
Shave $30 off your next travel tote bag thanks to Afterpay Day. The Prene tote bag is generously proportioned to fit your everyday essentials and more, perfect for the 9-5 corporate gal.
Key features:
- Separate pouch
- Magnetic press-stud fastening
- Perforated neoprene fabric
- Also available in grey and navy
- Dimensions: 31 x 36 x 15cm

05
UGG Tasman in Chestnut
$125.99 (usually $179.99) at The Iconic
A good quality pair of slippers will last you all through winter and this year we are adding the Tasman from UGG to our cart. Slip them on around the house and relax your tired feet into the super-soft sheepskin lining that feels like walking on a cloud.
Key features:
- Round toe
- Embroidered collar
- Suede leather upper
- UGG pure wool lining and insole

An a-line midi is a timeless wardrobe piece, they’re perfect for that trans-seasonal period as you can layer them easily as the temperature changes and they will always look stylish and pulled together. Go for a more edgy look with combat boots and a leather jacket or try out a more elegant, luxurious outfit with a well-fitting knit and flats.
Key features:
- Side split
- Midi length
- Lightweight fabric
- Elasticised waist

07
Abrand 95 Super Baggy Gigi Jeans in Mild Blue
$97.96 (usually $139.95) at The Iconic
Finding the perfect pair of classic blue jeans is high on the priority list when it comes to curating a capsule wardrobe. Luckily for us, these retro-inspired, faded finish jeans fit the brief. Designed by Aussie company, Abrand, this pair is designed to stand to a spectrum of temperatures.
Key features:
- Belt loops
- Button and zip fly
- Front and back pockets
- Cotton-rich denim fabrication

08
M.N.G Butterfly Trench Coat in Light Beige
$153.96 (usually $219.95) at The Iconic
The trench coat certainly did the rounds this past winter, and there is no doubt why. In our opinion, this one from M.N.G is an absolute steal.
Key features:
- Lightweight suiting
- Four button holes
- Collared neckline
- Fabric belt
When is Afterpay Day?
Afterpay Day usually runs twice yearly, with the first in March and a second in August. This sale, the deals are running from Thursday, August 15 until Sunday, August 18. That’s four whole days to snatch up some serious sales. If you simply can’t wait any longer, luckily for you some retailers like The Iconic have sent the sale live early.
How does Afterpay Day work?
Although the sales event usually runs on sites and retailers that use the platform, you don’t need to use Afterpay to score these deals. Simply check out your favourite sites, or our handy guide to the best sales around, and add to art!