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I’m planning for Black Friday like it’s the Super Bowl. I think you should too

Retrograde made me do it.
black-friday-sales
Images: Instagram
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After covering Black Friday and Cyber Monday for four years in a row, I can tell you one thing for sure: this year’s sales might be the best yet.

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Every November, I think we’ve seen it all, and then retailers somehow turn it up another notch.

So, to make sure I don’t miss out on scoring serious discounts on things I already plan on buying, I’m putting a lot more effort into being prepared this year.

And I’m sharing my tricks and shopping guide so you can be prepared, too.

Editor’s pick: the deal I’m holding out for

I’m being somewhat practical this year and hoping to splurge on a bedroom upgrade. I love the Ara Bed from Cozey because you can customise it in a million different ways.

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Storage or no storage, velvet or linen, white or chocolate – you can literally design this bed however you want!

Cozey Ara Bed

The brands to bookmark for Black Friday

In case you haven’t noticed, Black Friday sales can get overwhelming. There are so many brands shouting at you with their deals; your inbox is flooded with sale emails – it’s a lot, I know.

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So, I’d like to help you narrow your focus by highlighting the brands worth keeping an eye on this sale season, along with the deals that are slowly but surely starting to roll in.

Where to shop for fashion during Black Friday

Where to get your activewear

The best in beauty

And for your jewellery and accessories

Don’t forget homewares

What is Black Friday about in Australia?

Consider Black Friday the unofficial start of the Christmas shopping season, and one of the biggest sale events of the year. That means we can expect major price drops across everything from fashion and beauty to tech and plenty more.

And the best part? The sales are happening both online and in-store, so whether you prefer to shop from the comfort of your couch or head into the stores, there are plenty of deals to get your hands on.

When is Black Friday in 2026?

This year, Black Friday lands on Friday, November 27, and luckily for us, the sales don’t stop there. They’ll run all the way through to Cyber Monday on November 30, which means we’ve got four whole days to shop the discounts – and it’s all happening over a weekend, too.

Read next: Not sure if MECCA will be on sale? Here’s your expert guide to Black Friday beauty anyway

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