If there’s one thing we love more than a sale, it’s a really good excuse to shop – and this month’s Afterpay Day sales are exactly that. Dropping across Australia from August 13, expect to see deals on everything from celeb-loved skincare to it-girl labels. Keep scrolling to see our hit list of unmissable deals.
Whether you’re eyeing off a walking pad, a beauty cabinet restock, Sabrina Carpenter’s full makeup kit, or just want to channel Sofia Richie’s quiet luxury vibe, the best Afterpay Day sales in Australia have something for every cart (and closet).
Here we’ve rounded up the top deals worth knowing about – but don’t wait, these offers won’t last long. The Afterpay Day sale 2026 is your moment to splurge smart.
WHO shopping editor’s top picks: Afterpay Day deals
- Top shelf beauty: Beauty Pass members will be able to save 15 per cent storewide at Sephora, while Gold Tier members can get 20 per cent off their favourite products, shop here
- Stay comfortable: The Oodie are offering 30 per cent off almost everything, including Oodies, dressing gowns and even something for your pets, shop here
- Worth the investment: The Dyson Airwrap i.d. is currently $150 less than retail price, so now is the time to invest, shop here
The best Afterpay Day fashion deals
From celeb favourites to affordable activewear must-haves, these are our top picks for the best Afterpay Day fashion deals.
- Aje: Various discounts as marked
- Alemais: Various discounts as marked
- Arms Of Eve: 20 per cent off bracelet stacks
- ASOS: Various discounts as marked
- Aubree: Various discounts sitewide
- BLANCA: Up to 30 per cent off
- Bras N Things: 30 per cent off selected styles
- Charles & Keith: Various discounts as marked
- COS: Various discounts as marked
- Cotton On: 25 per cent off sitewide
- Country Road: Spend and save up to $200 off
- David Jones: Take an extra 20 per cent off already reduced fashion, shoes, accessories and home
- Decjuba: Various discounts as marked
- Diamonds Factory: 25 per cent off all jewellery
- Faithfull: Up to 50 per cent off
- Forever New: Take a further 30 per cent off sale with code ‘TAF30’
- JD Sports: Various discounts as marked
- Kathmandu: 30-50 per cent off selected Kathmandu branded gear for members
- Le Specs: Various discounts as marked
- Lee Mathews: Various discounts as marked
- LEO LIN: 20 per cent off Afterpay Sale Edit, plus enjoy a further 20 per cent off already reduced styles
- Lorna Jane: Various discounts as marked
- MARAIS: Various discounts as marked
- Marimekko: 30 per cent off almost everything
- Meshki: Various discounts as marked
- Move Active: Various discounts as marked
- Muscle Nation: Various discounts as marked
- Myer: Save across women’s footwear, fashion and handbags
- Nike: Various discounts as marked
- Nude Lucy: Up to 40 per cent off selected styles
- Princess Polly: 25 per cent off with the code ‘APD25’
- Reebok: Up to 30 per cent off almost everything
- Skims: Various discounts as marked
- St. Agni: Various discounts as marked
- STRAND: Up to 40 per cent off sitewide
- Stylerunner: Up to 50 per cent off selected styles
- Superdry: 30 to 50 per cent off jackets
- Swarovski: Various discounts as marked
- The Iconic: Up to 30 per cent off women’s fashion, and 40-50 per cent off selected dresses
- The Oodie: 30 per cent off almost everything
- Viktoria & Woods: Various discounts as marked
- Witchery: 25 per cent off almost everything
The fashion items we’re happily adding to cart
UA Meridian
Lioness Emerging Midi Dress
Rhinestone Teardrop Push-Up Bra
Crepe Drape Top
The best Afterpay Day beauty deals
Now is the best time to top up your beauty cabinet, splash out on that hair multi-styler, or shop for perfume gifts. These are the best Afterpay Day beauty sales.
- Adore Beauty: Spend and save up to 25 per cent off
- Aerre: Up to 30 per cent off
- Bangn Body: 30 per cent off site wide plus gift with purchases over $188
- Bobbi Brown: 20 per cent off everything
- Bondi Sands: Buy one get one half price sitewide, exclusions apply
- Boost Lab: Save 30 per cent sitewide
- Bouf: 25 per cent off
- Dyson: Save up to $250 on Dyson Beauty
- Ella Bache: Free multi-piece gift sets with purchase of 2 or more skincare products
- Endota: 20 per cent off customised facial and massage with gua sha using code ‘GUASHA20’
- ESMI: 30 per cent off sitewide
- Estee Lauder: Save 25 per cent off sitewide
- La Roche Posay: 20 per cent off sitewide
- Love Honey: Up to 60 per cent off over 1000 products
- Love You Well: 20 per cent off LED Light Therapy Mask and up to 50 per cent off storewide
- Lust Minerals: Bundles up to 46 per cent off
- Naked Sundays: 20 per cent off full price products with the code ‘AFTERPAY20’
- Nude By Nature: 50 per cent off sitewide
- Oz Hair And Beauty: Up to 70 per cent off sitewide
- Paula’s Choice: 20 per cent off sitewide
- Priceline: Save up to 50 per cent on makeup sale items
- Sephora: 15 per cent off
- Shaver Shop: Save up to 70 per cent on selected products
- SkinCeuticals: Save 20 per cent on bestselling routine sets
- The Collagen Co: Various discounts as marked
- The Jojoba Company: Up to 25 per cent off
- Urban Jungle: Up to 60 per cant off packs and duos
- JSHealth Vitamins: Up to 25 per cent off sitewide
- Wild Secrets: Various discounts as marked
- Xali Organics: 15 per cent off sitewide
The beauty items for a seasonal refresh
K18 Leave-In Molecular Repair Mask
Embryolisse Lait-Crème Concentré
Shark Beauty FlexStyle
Moroccanoil High Shine Gloss Mask
The best Afterpay Day shoe deals
In the market for a fresh pair of kicks? This Afterpay Day, even the celebrity-favourites are on sale. Here are the top shoe deals to browse this week.
- Bared: Up to 40 per cent off select styles from August 18
- Crocs: 30 per cent off sitewide
- Hush Puppies: 25 per cent off full price styles
- Hype DC: Up to 40 per cent off selected styles
- Jo Mercer: Various discounts as marked
- New Balance: 30 per cent off selected styles
- Novo Shoes: Up to 40 per cent off selected styles
- Platypus Shoes: Up to 40 per cent off selected styles
- The Athlete’s Foot: Various discounts as marked
- Tony Bianco: Various discounts as marked
- UGG Express: Up to 80 per cent off winter clearance sale
The shoes you’ll never want to take off
AERE Leather Platform Thongs
Tony Bianco Buzz Flats
Classic Clog
UGG Slippers
The best Afterpay Day homeware deals
From luxe linen to budget-friendly kitchen gadgets that make cooking a breeze, these are our top picks for the best Afterpay Day homewares deals.
- Adairs: Various discounts as marked
- Amart Furniture: Up to 50 per cent off everything
- Antler: Spend and save up to 40 per cent
- Aura Home: Various discounts as marked
- Bed Bath N’ Table: 20-60 per cent selected styles
- Bed Threads: Up to 50 per cent off selected styles
- Casetify: 15 per cent off when you purchase 2 or more items, one being a phone case, with code ‘AFTERPAY26’
- David Jones: Take an extra 30-70 per cent off selected sale styles
- Dyson: Save up to $600 on selected products
- Ecosa: Up to 35 per cent off full price
- Emma Sleep: Various discounts as marked
- Eva: Spend and save up to $400
- Freedom: Up to 50 per cent off all sofas
- Hommey: Various discounts as marked
- House: Up to 50 per cent off and extra 20 per cent off selected items
- I Love Linen: Various discounts as marked
- KitchenAid: Various discounts as marked
- Koala: Up to 25 per cent off
- Le Creuset: Various discounts as marked
- Linen House: Various discounts as marked
- Lounge Lovers: Up to 40 per cent off
- Lifely: Up to 40 per cent off
- Maison Balzac: Various discounts as marked
- Miss Amara: Up to 40 per cent off selected rugs
- Myer: Various discounts as marked
- Pillow Talk: Various discounts as marked
- Shark: Up to 30 per cent off
- Sheet Society: 20 per cent off selected styles
- Sheridan: Save 40 per cent when you spend $50 or more
- Temple & Webster: Various discounts as marked
The homewares we can’t wait to style
Rugby Stripe Orchid Quilt Cover Set
Kurtz Side Table
Ninja Foodi Dual Zone Air Fryer
Medium Luggage in White – Logo Stripe
Why trust WHO Shopping?
WHO has been covering celebrity culture, red carpet moments and entertainment news for decades. Our shopping team works alongside our entertainment editors to identify the exact products behind the looks everyone’s talking about, from awards season glam to off-duty essentials.
We regularly consult stylists, makeup artists, trainers and industry insiders to verify product details and understand why these items perform under real-world conditions. When we recommend something, it’s because it’s genuinely relevant to the moment, not just trending.
Afterpay Day officially runs from Thursday, August 13, to Sunday, August 16. The sale typically runs for four days and returns twice a year: in March and August. Some retailers will release their sales early, including Adore Beauty and The Iconic.
Some of the best deals this Afterpay Day include major discounts on fashion, beauty, tech, and home from top brands like The Iconic, Dyson, Adore Beauty, and more. Expect limited-time offers and sitewide savings.
Yes! You can use Afterpay at checkout to split your payment into four interest-free instalments, while still accessing all the Afterpay Day discounts.
Absolutely. Afterpay Day is known for its fashion and beauty bargains, from celeb-loved brands to viral makeup picks and wardrobe staples.
If you’ve been eyeing a big-ticket item or just want to stock up on favourites, Afterpay Day is 100 per cent worth it. The deals are some of the best you’ll find outside of Black Friday.
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