Amazon might not be the first place you think of when it comes to fashion, but thanks to TikTok, that’s changing fast. Between viral hauls, designer dupes, and “Amazon finds” that are actually good, the retailer has quietly become a go-to for affordable, on-trend pieces.
If you’ve spent any time scrolling your FYP, you’ve probably seen creators styling The Drop blazers, Lululemon-lookalike leggings from CRZ YOGA, or PrettyGarden dresses that look way more expensive than they are. Even celebs like Sofia Richie Grainge, Hailey Bieber and Emily Ratajkowski have been spotted in similar silhouettes.
To save you the scroll, we’ve rounded up the best fashion brands on Amazon that are genuinely worth your time (and cart space). Bonus: most come with super-fast shipping in Australia, and are currently on sale during Prime Day.
The best fashion brands on Amazon Australia
The Drop
Looks way more expensive than it is.
Minimalist, elevated and influencer-approved, The Drop is a favourite for a reason. The pieces are designed to mix and match—think oversized blazers, tailored shorts, and ribbed dresses you’ll wear on repeat. Some collections are made in collaboration with style creators, and they always sell out. See for yourself here.
Hot right now:
Britt Tiered Maxi Tent Dress
Blazer
CRZ YOGA
According to TikTok, “These feel identical to Aligns for half the price.”
If you’ve heard the phrase “Lululemon dupe” on TikTok, it probably came from a CRZ YOGA haul. The quality is genuinely impressive, especially considering the price, and the brand’s leggings, shorts and tanks are buttery-soft and flattering. See the entire collection on Amazon here.
The best-sellers:
Butterlift High Waisted Leggings
Butterluxe Cropped Slim Fit Jacket
PrettyGarden
Think: Sofia Richie Grainge on holiday, but make it Amazon.
PrettyGarden is one of those under-the-radar brands that pop up constantly in trending videos—and for good reason. The pieces are affordable, easy to wear, and look designer. From cut-out dresses to elevated co-ords, it nails that “quiet luxury on a budget” vibe. Check out the whole range here.
What to wishlist:
Piece Sweater Set Pullover
Lacoste Powercourt
The North Face
For when you want to look like Kendall Jenner at Aspen Après.
The North Face isn’t just for hardcore hikers anymore. Thanks to street style stars and off-duty celeb moments, the brand’s puffer jackets and fleeces are now winter wardrobe essentials. Think oversized silhouettes, neutral tones, and that effortlessly cool “I just threw this on” energy. Check out the full edit here.
Add it to the cart:
W Venture 2 Jacket
Carto Triclimate Jacket
Designer brands you didn’t know were on Amazon
You don’t have to head to a department store (or fork out for international shipping) to get your hands on pieces from cult-favourite designers. These brands are stocked on Amazon Australia.
Australian fashion brands worth adding to cart
Love shopping local? These Aussie labels are available on Amazon Australia and deliver on both style and convenience.
Pssst: Prime Day is just around the corner, so it’s the perfect time to add to cart before the best deals (and sizes) disappear. Don’t forget to check out our dedicated Prime Day guide for tips on how to find the best deals (and avoid the duds).
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