Australians are forgoing a designer handbag more than ever this year. Instead, they’re signing up to exclusive waitlists for niche brands, sustainable labels and limited-edition collaborations, something that seems to be filling our shopping cup more these days. Plus, for the most part these are exclusive and limited so it feels like more of a satisfying investment in the current climate.
The Australian handbag label, Prene, known for their washable, lightweight neoprene designs is a brand that is really succeeding in that limited-edition collaboration space right now with many successful partnerships with Australian It girls under their belt.
The now cult label, counts much-loved Holly Kingston, Chloe Fisher and Bec Judd as part of the Prene family with multiple sell-out collections however with Rozalia Russian now joining forces for their new woven capsule, they’re about to go viral, again.
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From humble beginnings in 2015 designing simple totes in her family’s garage to now a new elevated, fashion forward look and feel, founder Tammy Green still pinches herself at the thought of having a cult following. Proudly female-run and Australian owned and operated she continues to fuse fashion and functionality which fits perfectly into the busy woman’s lifestyle.
This next collection comes straight from the sample room floor. In a clear out for their sample sale, Tammy discovered a few woven styles she had experimented with 5 years ago. However, she didn’t realize that by adding them to the sale, she would have “customers fighting to get their hands on them”. So, with that reaction she thought it would be a missed opportunity not to resample, source and redesign for her upcoming collection.
After bulk production began, Tammy thought there was no better person than style icon, businesswoman and mum of two, Rozalia Russian to be the face of the collection whose personal style resonated so well with the bags.
Just like previous collections, the bags are made from recycled neoprene, are washable, lightweight and vegan.
However exclusive to this collection is the fact they’re handwoven and each comes with a bonus matching purse. Choose from The Aubrey, a large tote style or the Adler, the perfect medium-sized shoulder bag for every day.
If a top handled style is more your thing, try the smallest of the collection, the Argo. The best part is that they all come in black, cocoa and taupe for the ultimate tonal moment this season. Available exclusively at Prene, jump on the waitlist before July 17th, 8pm AEST .
The Argo Mini Bag
Prene Argo Woven Neoprene Mini Bag $169 at Prene
Prene Argo Woven Neoprene Mini Bag $169 at Prene
The Adler Shoulder Bag
Prene Adler Woven Neoprene Midi Shoulder Bag, $199 at Prene
Prene Adler Woven Neoprene Midi Shoulder Bag, $199 at Prene
The Aubrey Tote
Prene Aubrey Woven Neoprene Tote Bag, $219 at Prene
Prene Aubrey Woven Neoprene Tote Bag, $219 at Prene
