Being chronically online has its pros and cons.
For one, I’m always glued to my phone (definitely a con), but on the bright side, I’m always up to date on the latest trends.
Especially when it comes to TikTok categories like #HairTok or #TikTokMadeMeBuyIt—because trust me, I’m no stranger to the power of a cult buy.
But keeping up with everything can be overwhelming. Most trends die before you can even hit add to cart.
That said, some TikTok finds have stood the test of time—most likely because they’re actually worth the hype (Adidas Sambas, I’m looking at you).
So, here are a few of my favourite fashion and beauty buys that I’d genuinely recommend.
Viral TikTok products of 2025:
Viral TikTok products in January

01
Maybelline Lash Sensational Sky High Mascara
$25.95 at Amazon
Best for: the longest lashes you’ve ever had
Want gravity-defying lashes? This $25.99 mascara delivers bold length, volume, and all-day comfort—without breaking the bank. A cult favourite, it’s a Maybelline icon for a reason.
Key features:
- Limitless length and full volume
- Exclusive Flex Tower mascara brush reaches every lash
- Formula infused with bamboo extract and fibres

02
Ordo Hydro Sonic+ Water Flosser
$99 at Amazon
Best for: staying fresh all day
First, it was tongue scrapers, then electric toothbrushes—now, water flossers are all over my FYP, and they’re totally worth it. This one’s 360-degree nozzle ensures a deep clean for a brighter, healthier smile.
Key features:
- Cordless
- Up to 2000 water pulsations per minute
- Three distinct pressure settings

03
Rare Beauty Soft Pinch Liquid Blush
$45 at Sephora
Best for: a super pigmented blush
A little goes a long way with this liquid blush, which is probably why it’s become so popular within the beauty community.
Key features:
- Available in matte and dewy finishes
- Weightless and long-lasting

04
Silk Pillowcase
$110 at Sheet Society
Best for: beauty sleep
Wake up to tangle-free, frizz-free hair with a silk pillowcase. It also helps your skin retain moisture, reducing creases and signs of aging.
Key features:
- Deep pillow flaps to keep your pillow in place.
- Packaged in a premium cardboard box

05
Charlotte Tilbury Airbrush Flawless Setting Spray
$60 at Charlotte Tilbury
Best for: locking in your makeup
This delicately scented, long-lasting setting spray locks in your look with a smoothing, pore-blurring, airbrush effect for a just-applied finish
Key features:
- Hydrating and waterproof
- Primes and sets for up to 16 hours
Viral TikTok products in February

06
Define Jacket Nulu
$149 at Lululemon
Best for: looking snatched
They call it the ‘BBL jacket’ and I must say, I can see why. It hugs every curve, lifts in all the right places, and snatches the waist for a sculpted look.
Key features:
- Zippered pockets
- Thumbholes and cuffins
- Locker loop for easy hanging

07
New Balance 530
$159.99 at Platypus Shoes
Best for: staying comfortable yet chic
They’re comfortable, they’re classic, and they’re totally cute—it’s really not hard to see why these sneakers made the list.
Key features:
- Padded mesh outer
- Lace up opening
- Sleek silver panelling
- ABZORB midsole provides cushioning and impact absorption

08
Adidas Originals Samba OG
$180 at The Iconic
Best for: shoes that go with everything
Speaking of, the Sambas went viral on TikTok for their incredible versatility. Plus, they come in so many trendy colourways.
Key features:
- Leather and synthetic upper; black accents
- Rounded toe with grey suede detail
- Low-top design
- Lace-up front

09
Longchamp Le Pliage Original Tote Bag
$265 at The Iconic
Best for: a roomy yet stylish tote
Fit all your essentials in this chic little tote, a favourite among French girls everywhere.
Key features:
- Smooth outer; coated inner
- One main compartment with zip closure
- Twin fixed leather straps
- Gold-toned hardware
Viral TikTok products in March

10
BYOMA Moisturising Gel Cream
$27 at Sephora
Best for: a lightweight, oil-free daily moisturiser
This affordable skincare brand is going viral on TikTok, and I can understand the hype. With someone buying the Moisturising Gel-Cream every six seconds across the globe, BYOMA has truly taken the skincare market by storm.
Key features:
- Suitable for all skin types
- Good for dryness and redness
- Unique, gel-cream texture

11
Cocobella Coconut Water Chocolate
$3.50 at Woolworths
Best for: a guilt-free chocolate indulgence
Cocobella’s viral chocolate coconut water is back and better than ever. Never on shelves for long, the cult drink is now available in a 375ml single-serve bottle, making it easier than ever to enjoy on the go.
Key features:
- New single-serve bottle
- Naturally hydrating with 95% coconut water
- No dairy and low fat

12
Pimple Patch Glossy Pack
$9 at Skin Control
Best for: adding sparkle to your skincare
In case you missed it, pimple patches are having a viral comeback—this time, with a glow-up. Skin Control’s new Pimple Patch Glossy Pack turns breakout care into skincare-meets-selfcare, featuring their most requested heart and star shapes in a fun, holographic finish.
Key features:
- Made with Cica, Tea Tree Oil, Salicylic Acid and Niacinamide
- Holographic hearts and stars
Viral TikTok products in April

13
G1 Overnight Boosting Peptide Hair Serum
$80 at Sephora
Best for: a hair boost
This overnight scalp serum is the TikTok girlies’ answer to hair growth—perfect for when you feel like you’ve tried everything. The lightweight, non-greasy formula works its magic while you sleep, helping you wake up to thicker, healthier hair. BRB, adding to cart.
Key features:
- Fast absorption for no post-application wash
- Safe for colour-treated hair
- Dermatologically tested

14
Haus Labs Triclone Skin Tech Foundation
$85 at Sephora
Best for: a smooth, lightweight feel and natural foundation
Haus Labs’ Triclone Skin Tech Foundation is everywhere on TikTok right now. It’s super lightweight, blends like a dream, and gives that flawless “your skin but better” glow. Add in the fact that it’s Lady Gaga-approved? Say less.
Key features:
- Medium, buildable coverage
- Non-toxic
- Non-comedogenic

15
Round Mini Shoulder Bag
$24.90 at Uniqlo
Best for: an everyday mini
When Uniqlo first dropped its now-viral Mini Shoulder Bag, the internet rightfully lost it over how cute, convenient and cheap it was. And now that it’s officially on sale (and the brand is now accepting Afterpay)? You just know it’s about to be spotted on shoulders everywhere.
Key features:
- Casual nylon fabric
- Water-repellent finish
- Compact design

16
Huda Beauty Easy Bake Setting Spray
$55 at Sephora
Best for: a setting powder in a bottle
Huda Beauty’s new Easy Bake Setting Spray brings the blurring power of its cult-fave powder into a long-lasting, shine-controlling mist. With 16-hour wear, it hydrates, smooths, and sets makeup, minus the alcohol or fragrance.
Key features:
- Combines five types of hyaluronic acids to boost moisture
- Locks makeup for up to 16 hrs
- Mineral clay for all day shine control
Viral TikTok products in May

17
Sticky Dates Body Spray
$55 at Lush
Best for: a warm winter fragrance
This long-lasting fragrance features a velvety blend of benzoin resinoid and sandalwood, so you can walk around smelling like a delicious snack.
Key features:
- A sweet and softly caramelised aroma
- Vegan

18
Dyson Airstrait
$749 at Dyson
Best for: silky straight hair
First, it was the Airwrap; now, the Airstrait is taking over the FYP. I love it for its ability to dry and straighten hair simultaneously, all without using heat plates (read: less damage!).
Key features:
- Wet to dry straightening, with air
- No hot plates
- LCD screen

19
The Uniform Tinted Mineral Sunscreen SPF 45
$61 at Merit Beauty
Best for: “no-makeup makeup”
This skin-first tint is Merit’s take on everyday coverage, infused with skin-loving ingredients like licorice root extract and hyaluronic acid. Lightweight, breathable and perfect for nailing that “no-makeup makeup” look.
Key features:
- Lightweight, buildable formula
- Sheer tint with a natural skin finish
Viral TikTok products in June

20
Jones Road Beauty
now available in Australia
Best for: easy, wearable makeup
Jones Road Beauty has officially landed in Australia, and TikTok can’t get enough. Created by makeup icon Bobbi Brown, the cult brand is known for its “clean, no-makeup makeup” vibe that’s already a hit with NYC It Girls and beauty insiders. Think skincare-meets-makeup with an effortless glow.
Key features:
- Miracle Balm: a skin tint-meets-glow enhancer
- What The Foundation: a skin-nourishing foundation with a balmy, breathable texture
- Just Enough Tinted Moisturiser: sheer, dewy coverage with skincare benefits

21
TIRTIR Milk Skin Toner
$38.45 at Amazon
Best for: glass skin
This milk toner promises 24-hour hydration—and actually delivers. With its rich, nourishing formula, it’s a must-have for fighting off winter dryness (hello, glass skin!).
Key features:
- Deep hydration for glass skin look
- Boosts skin barrier support
- Designed to brighten and reduce dark spots
- Alcohol-free, fragrance-free, and cruelty-free

22
Kayali Maldives In A Bottle
$179 at Sephora
Best for: beating the winter blues
Missing summer? Same. This scent brings the beach to you, with notes of rosemary, wild lemon, starfruit, banana blossom, ylang-ylang and coconut milk. It’s basically a seaside escape in a bottle.
Key features:
- Fragrance Family: Citrus & Fruity, Floral, Fresh
- Anti-oxidants, Oil-free, Paraben-free, Silicone-free, Sulphate-free, Vitamins

23
LED Anti-Blemish Mask: Series 2
$679.99 at CurrentBody
Best for: hands-free LED tech
At-home red light therapy has never been more popular, and the CurrentBody LED Anti-Blemish Mask: Series 2 is leading the way. Designed to sit snugly against your skin, this flexible, wearable device delivers salon-grade tech in a mess-free, no-fuss format you can use while watching TV or scrolling TikTok.
Key features:
- Hands-free and fully wearable
- Soft, flexible silicone design for a comfortable fit
- USB rechargeable with a built-in treatment timer
Viral TikTok products in July

24
Aura Points
$98 at Quay
Best for: instant cool-girl energy
Slim sunnies are having a moment, and Quay’s Aura Points are totally chic. They strike just the right balance of being trend-forward and timeless that will pull every look together.
Key features:
- Narrow oval frame
- Built-in universal nose pads
- Case and cloth included

25
Body Spritz
$29.95 at tbh Skincare
Best for: a pH-balanced body spray
With over 565K views on TikTok, this spritz has become a staple in post-workout routines and gym-bag essential videos. Creators are even calling it their new go-to for helping with body acne!
Key features:
- Gently exfoliates for smoother, brighter skin
- Hydrates and softens without stickiness
- Easy spray application, even works upside down

26
Fenty Skin Dew N Plump Hydrating Nectar Glow Serum
$50 at Sephora
Best for: juicy, dewy skin that lasts all day
Fenty Skin’s Dew N Plump Hydrating Nectar Glow Serum is Rihanna’s (and my) latest glow-to, a rich but lightweight 3-in-1 serum that hydrates, visibly plumps, and strengthens your skin barrier in one easy step.
Key features:
- Delivers instant glow with long-term skin benefits
- Packed with hydrating heroes like Polyglutamic Acid, Hyaluronic Acid, and Niacinamide
- Leaves skin plump, bouncy and makeup-ready