If you know beauty, you know Anastasia Soare.
While the brow artist first rose to acclaim as the woman who shaped A-list faces like Kim Kardashian, Jennifer Lopez, Victoria Beckham, and Hailey Bieber, she also founded her own successful beauty business, Anastasia Beverly Hills.
Launched in 1997, the company pioneered the now-famous Golden Ratio brow shaping method and quickly expanded from brows to full-face glamour. Today, Anastasia Beverly Hills is known for high-performance products beloved by pros and everyday beauty lovers alike.
The brand has grown to sell over 485 products in over 2,000 stores across 25 different countries globally. In 2023, the company was reported to be worth approximately $500 million, with $240 million in annual revenue.
The formulas are designed with meticulous detail. Every product has enough payoff for editorial artists, yet blends easily for beginners.
And now, Anastasia Beverly Hills is doing what beauty lovers wait for every year. They’ve released their limited-edition holiday gift sets, packed with bestsellers and exclusive shades.
Everything here is curated to deliver glam without guesswork.
Whether you’re shopping for the beauty-obsessed or treating yourself (highly recommended), these sets are designed to elevate any look from everyday to event-ready.
Even better?
Their Black Friday deals start Nov. 28–30 with up to 40% off, followed by 30% off sitewide for Cyber Monday (Dec. 1–2). Australian shoppers also get early access: 20% off with code ABHAU20 from Nov. 5–17.
As we prepare to shop the sale, here are our top picks we’ll be adding to cart.
Embers Mini Eyeshadow Palette
$56 at Anastasia Beverly Hills
High Shine Mini Lip Gloss Duo
$44 at Anastasia Beverly Hills
The Icons Vault
$560 at Anastasia Beverly Hills
Velvet Lips Mini Lip Velvet Duo
$44 at Anastasia Beverly Hills
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