Your favourite celebs swear by gold leaf face masks, but are they worth it?

Gigi Hadid was the latest celeb to wear the luxury mask ahead of the Met Gala.
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Ahead of the 2024 Met Gala, supermodel Gigi Hadid took to her Instagram stories to share a behind-the-scenes look at her beauty preparation. In the post, the 29-year-old donned a gold leaf face mask in anticipation for fashion’s night of nights.

WATCH: The facialist behind Gigi Hadid and Kaia Gerber’s glowing skin

And Gigi is only the latest star with glowing skin to swear by the treatment. Her younger sister Bella Hadid, 27, donned a luxurious 24k gold mask during London fashion week. Kaia Gerber joins the list, as does Irina Shayk, and a slew of other Victoria’s Secret models.

The price tag certainly explains why these masks are favoured by the industry’s most recognisable faces. Meanwhile, us 99 per cent folks turn to the ever-reliable $4 Neutrogena Hydro Boost mask ahead of important events. But are these Hollywood-favoured gold leaf masks actually worth it? Scroll on for everything we know.

Gigi Hadid donned a gold leaf face mask ahead of the 2024 Met Gala. (Credit: Instagram)

What are the benefits of gold leaf face masks?

Basically, gold beauty products are marketed to reduce inflammation and redness, support collagen production, protect against free radicals, and fight ageing. Four things your favourite celebs are definitely seeking ahead of events like the Met Gala.

But, according to Healthline, while gold ~may~ have these benefits for the skin, it is more effective when mixed with other ingredients… such as peptides, antioxidants, AHA, glycerin, and hyaluronic acid. 

With that in mind, if you’re wanting to channel a luxury skincare routine with a gold leaf face mask, make sure it includes these additional ingredients before you check out. 

Kaia Gerber also wore a gold mask during Fashion Week. (Credit: Instagram)

Are gold leaf face masks worth the money?

It’s worth noting that while gold is #trendy for celebrities at the moment, these type of masks cost a preeeetty penny. And it seems like the other, uh, cheaper ingredients are pulling the weight in this group assignment.

“Gold facials are great for eye-catching Instagram photographs, but the benefits of applying gold leaf to the skin are unclear,” dermatologist Dr. Brendan Camp told Healthline.

“Other ingredients… such as antioxidants like vitamin C, or humectants like hyaluronic acid, may contribute to overall skin wellness.”

That being said, sometimes it’s fun! fresh! and flirty! to indulge (yes, we have been influenced by Gigi Hadid). So, if you do want to feel fancy and try a gold leaf face mask for yourself, we have found some of the best ones on the market right now.


What are the best gold leaf face masks in Australia?

For those so inclined, here are the best gold leaf face masks in Australia right now:

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