Skincare fridges first came into the public consciousness in 2021. The glorified mini fridge for skincare alone has been touted for keeping products chilled – which is said to host several beauty benefits itself. While they sure do have the aesthetic factor in check, you may be pleased to know that you can also use your actual fridge to store products.
Yes, there is a proven benefit to chilling your skincare routine! While you don’t necessarily need a beauty fridge to do so, for the convenience and cuteness factor, by all means, go ahead.
WATCH: Beauty fridges may be legit! Article continues after video.
Cold therapy for the skin really does work; according to the CEO of Melbourne-based cosmetic manufacturer, New Labs, Rohan Widdison.
It works so well that products have started to be manufactured with fridge storage in mind! While ice therapy is nothing new, it’s certainly seen an uptick in interest over the years. From ice rollers, to freezing spoons, to simply splashing your face with cold water; we’ve seen it all.
Here, Widdison explains why you should store your skincare in the fridge and gives his expert opinion on the true effect of cold temperature on the skin.
While heat is known to soothe and relax, applied directly to the skin, the New Labs formulator says it’s not the best.
According to Widdison, “Heat can strip away the natural oils on the skin and dry it out by increasing water loss through sweat.”
“Unlike hot water, cold water tightens the pores and preserves the lubricated barrier that protects your skin. It reduces irritation and increases blood flow to give you a clearer, brighter complexion.”
So, how can we incorporate this benefit into our actual routines?
“Certain products that are made to be stored in the fridge or freezer are piggybacking off the benefits of coldness in skincare,” says Widdison.
Products such as metal-tip applicators, fresh face masks, and ice rollers all take advantage of this soothing, cooling effect. While they’re not a new phenomenon, having roots in France and South Korea, cryotherapy-based treatment has been a staple in the wellness industry.
Storing products at a cooler temperature can also heighten the experiential nature of skincare, whilst boosting their preservation capacity for maximum efficacy.
WATCH: Wim Hoff takes an ice bath. Article continues after video.
When asked about the visible benefits of cold therapy on the skin, Widdison says it “helps achieve youthful skin by combatting the harmful effects of heat which can dehydrate the skin barrier and exacerbate wrinkles and fine lines.”
“Ice instantly constricts blood vessels to visibly reduce redness, acne flare ups and curb excessive oil production. It’s also good for firming up the skin and reducing puffiness around the eyes.”
These effects have attributed to a new innovation in the beauty world: frozen serums. Formulated to be stored at cold temperatures, Widdison explained how they actually work.
“Some ingredients are more stable and effective at cooler temps. They also stay active for longer when kept on ice. This is especially true when it comes to light serums like gel.”
You’ve heard it here… Clear out your fridge shelves because you may just need some extra space for your favourite serums.
For that extra dose of ice therapy goodness, Widdison recommends using a cold compress once a day.
“Simply pop some ice cubes in a wash cloth and apply directly in small circular motions after cleansing. You can also purchase specially designed glass globes to massage the face with. Follow with a cold serum and moisturiser that have been formulated to be stable at cooler temperatures.”
Special note: “Do not apply ice directly to the face and stop treatment if you feel a burning sensation or any discomfort.”
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