The best activewear brands to buy if you plan on kicking serious fitness goals in 2024

Catch us in our activewear, 24/7.

Activewear is officially a staple in our wardrobe these days. Long gone are the days of throwing on an oversized t-shirt, a crop top, your only pair of leggings and some sneakers – worn strictly for the gym alone.

These days you can catch us wearing our activewear from Pilates to coffee dates, from the gym to running errands and everywhere in between. 

And activewear has become so commonplace, the ‘athleisure’ trend has taken up residency in almost everybody’s wardrobes. 

Which means we are always on the lookout for the latest activewear brands to shop, so you can work out (and more) in style. 

And if you’re like us and are spending the start of the new year committing to fitness goals and making plans to hit the gym or Pilates classes then you may be on the hunt for some new activewear pieces to add to your collection. 

This doesn’t mean you have to break the bank as there are an array of brands that offer options from bougie to budget to satisfy all of your activewear needs. 

Below, we are taking a look at some of our very favourites.

The best activewear brands to shop in Australia 2024

(Credit: Aje Athletica) (Credit: Aje Athletica)

Aje Athletica

Crafted from consciously sourced fibres, Aje Athletica combines sustainability and style! This beloved Australian label is perfect if you want to walk the line between activewear and fashion.

(Credit: JAGGAD)


For more than a decade, Melbourne-based JAGGAD has been making fashion-forward activewear that’s designed to be worn both in and out of the gym. With technical, supportive designs that double as your most stylish Pilates attire, the range has you covered from brunch to boxing ring.

Shop the range at JAGGAD

(Credit: dk active) (Credit: dk active)

DK Active

Sustainability and diversity are at the forefront of this Australian-made brand’s process, offering a range of stylish activewear pieces from sizes AU6 to AU24. 

Active Truth

Diverse, comfortable, high-quality and affordable – what more could you ask for from a brand? Active Truth were founded to celebrate all women and encourage them to feel confident throughout their workouts. 

Victoria Stag

Made with curvy women in mind, Victoria Stag aims to help plus size women workout in style and comfort. With a range of tops, leggings and adorable accessories – this is a must shop for the curvy girls. 

Bambine Body

This effortlessly chic Brisbane-based activewear brand is a must-try if you love your athleisure ‘fits. Their pieces are versatile and wearable anywhere, and will be for years. 

(Credit: The Upside) (Credit: The Upside)


For activewear and yoga basics like no other, you can’t go past Lululemon, their sleek and simple designs make mixing and matching simple.


Made using organically-grown bamboo, Boody’s line of activewear is as sustainable as it is stylish. 

Gym Shark

If cheap and sheer fabrics that are fast to wear out are your biggest worry, Gym Shark is your go-to. The brand creates quality pieces with amazing stretch (that won’t go sheer or out of shape) for a range of shapes and sizes.

Actif Studio

If you want that chic, seamless Pilates Princess look, you’re going to want to try Actif Studio. In gorgeous neutral tones, Actif Studio makes effortlessly stylish activewear to wear in and out of the gym.  

Lorna Jane

Founded in 1990, Lorna Jane is one of the OG fashionable activewear brands and with now 30+ years behind them, it’s not hard to see why they’re still a staple today.

(Credit: Stax.) (Credit: Stax.)


Cult Australian fitness brand Stax. create more activewear styles and silhouettes than you can imagine, and they’re all flattering and wearable for any activity. Their tracksuits are on our winter wishlists. 


The influence adidas has had over street style isn’t to be underestimated, just look to their iconic Stan Smith sneakers and tri-striped tracksuits.

Cotton On

Our go-to for affordable basics, Cotton On’s reputation for reasonably priced buys extends to their cute activewear range.

(Credit: Aje) (Credit: Aje)

The Upside

Founded by model Jodhi Meares, The Upside is a chic brand with sustainability and giving back at the forefront of the label.

P.E Nation

Founded by Pip Edwards the brand finds a fashionable middle between activewear and street wear for the optimal gym-to-grocery store aesthetic.

Bondi Active

If you’re after that laidback yet stylish Bondi vibe from your activewear, Bondi Active create gorgeous performance-driven workout gear to add to your wardrobe. 

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