It isn’t every day that we actually get excited about a new bra. Sure, there are some cute ones, but when it comes down to buying our go-to everyday bra, odds are, you know what you like and you don’t stray.
Long story short, finding a new bra sucks. T-shirt, balconette, unlined, push-up…the options are endless, and not all bras are made the same. No matter how sure you are in a fitting room that you have found the perfect bra, a day actually wearing it can reveal tugging bra straps, poking wires and a band that rides up no matter how tight you go.
After piquing our interest with the SKIMS Ultimate Bra, Kim Kardashian has added a ‘natural’ twist to her fan-favourite bra – introducing the Ultimate Nipple Bra.
The original Ulitmate Bra, which is described as “a total reinvention of your old push-up bra to give perfect shape, lift and fit like you’ve never seen,” came after many years of development and fittings, with SKIMS founder, Kim Kardashian calling the bra “a complete transformation.”
Launching October 31, the latest iteration of the Ultimate Bra promises “perfect fullness, enhanced shape, and authentic augmentation of the Ultimate Bra,” complete with a “built-in raised nipple detail for a perky, braless look that makes a bold statement.”
While the bra may have quickly gone viral for its unique design, SKIMS’ latest innovation has been praised for its quirky take on supporting a worthy cause, with 10% of all sales from the Ultimate Nipple Bra being collected as a one-time donation to international environmental organisation One Percent for the Planet.
Sharing the philanthropic partnership to Instagram, Kim said, “The earth’s temperature is getting hotter and hotter. Sea levels are rising. The ice sheets are shrinking, and I’m not a scientist, but I do believe everyone can use their skill set to do their part”
“No matter how hot it is, you’ll always look cold. Some days are hard, but these nipples are harder and unlike the icebergs, these aren’t going anywhere.”
The Ultimate Nipple Bra also builds upon the innovative shape of the original teardrop push-up bra, with both styles utilising “nearly 3,000 scans of real women’s busts, including @KimKardashian’s” to inform their overall style and shape.
Both the Ultimate Bra and Ultimate Nipple Bra sport SKIMS’ new “tapered foam pads that give you your dream boobs without visible lines or distortion [and] teardrop-shaped cups and compressive sides to completely boost your bust.”
Available in six colours, the Ultimate Nipple Bra is on sale from October 31, 2023 for AUD$120 and is available in sizes 30A to 44F.
The SKIMS Ultimate Teardrop push-up bra can also be worn with the iconic Skims Fits Everybody Thong and the Fits Everybody Cheeky Brief to create a matching set.
SKIMS ULTIMATE NIPPLE PUSH-UP BRA | AUD$120 | SHOP HERE
SKIMS FITS EVERYBODY THONG | AUD$34 | SHOP HERE
SKIMS SOFT SMOOTHING T-SHIRT | AUD$94 | SHOP HERE
SKIMS FITS EVERYBODY DIPPED FRONT THONG | AUD$34 | SHOP HERE
SKIMS FITS EVERYBODY CHEEKY BRIEF | AUD$38 | SHOP HERE
Related stories
Native ad body.
Native ad body.
Native ad body.
