Kim is no stranger to controversial and *unique* advertising campaigns – yet her latest may be the most bizarre yet.
“I know you guys have been waiting… @SKIMS Swim is finally coming back!” she captioned the new pictures of the campaign. Revealing to fans that it would be SKIMS “biggest launch ever.”
Describing the new launch as “out of this world styles and colours you have to see to believe,” was the only hint as to why the photos had one strange detail in them…aliens.
Yep, the latest SKIMS campaign to re-launch their swimwear showcases Kim and an ensemble of aliens modelling the new looks.
Fans had mixed reactions to the latest campaign, with many confused about the reasoning behind the aliens.
“Kim what is this,” questioned one fan, whilst another joked, “Skims *now available in all galaxies*”.
Whilst many had a laugh, some took the latest campaign into conspiracy-theory territory. “She’s is definitely one of them!!! Ppl wake up!,” wrote one user, whilst another explained that there were “Soooo many hidden messages in this shoot lol.”
Where to Buy SKIMS in Australia
The new launch of SKIMS swimwear launches February 21. In the meantime, shop SKIMS shapewear and loungewear from a number of Aussie retailers.
SKIMS
You can shop directly from the brand’s US website which offers shipping to Australia but keep in mind that shipping can be costly if your cart doesn’t hit the $100 minimum to void the extra cost.
NET-A-PORTER
High-end retailer NET-A-PORTER stocks the SKIMS range online – and has a flat $10 shipping fee on orders.
DAVID JONES
Want to try before you buy? SKIMS is exclusively sold in David Jones both in-store and online.
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