As a shopping editor, I spend a lot of time trawling through new arrivals, trends and must-haves. But with the cost of living creeping up, I’ve made a new rule: I only shop when there’s a sale.
Whether it’s a winter coat I’ll live in for years or something fun for an upcoming trip, I still want to treat myself – I just want to be smarter about it.
So if you’re in the same boat, I’ve rounded up the best online sales happening right now. From cosy essentials to viral beauty buys, these are the deals actually worth your money (and mine).
The best online sales to shop right now
The sale standouts:
- FitBoutique has slashed prices on Pilates reformer machines and a range of accessories
- SmilePro has reduced its at-home teeth whitening range by up to 50 per cent
- Hommey has 50 per cent off during its archive sale
- Brixton has a 20 per cent off deal when you bundle three styles
The best shoe sales
- Brooks Running: Up to 50 per cent off
- Ugg Express: Up to 80 per cent off
- Adidas: Extra 15 per cent off outlet
- Vans: Spend $200, save $50; spend $300, save $100
- Hype DC: 30 per cent off selected styles
- Shoe Warehouse: $49 super saver sale
- Myer: Up to 50 per cent off women’s footwear
- JD Sports: Extra 20 per cent off sale
- The Iconic: Up to 30 per cent off select styles
- New Balance: Up to 50 per cent off clearance styles
- Platypus Shoes: Up to 50 per cent off
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The best fashion sales
- SABA: 20 per cent off jackets, coats, and knits
- Reiss: Up to 60 per cent off
- Outcast: Up to 70 per cent off sale
- The Iconic: Up to 30 per cent off
- Petal & Pup: 30 per cent off sitewide with code BDAY30
- Bonds: Up to 50 per cent off
- FILA: Nothing over $65 from outlet
- Coach Outlet: 40 per cent off + extra 10 per cent off
- Beginning Boutique: Up to 50 per cent off
- City Chic: 40 to 50 per cent off
- The Oodie: 30 per cent off
Deals I’m actually buying
Coach Heart Crossbody Bag
$318 $795
Vans Old Skool
$79.99 $129.99
Petal & Pup Anora Mini Dress
$62.30 $89
UGG Boots Nano
$115 $190
The best makeup sales
- Designer Brands Cosmetics: Up to 50 per cent off
- Glam Theory Cosmetics: Bundle and save on makeup brushes
- Sephora: Up to 50 per cent off
- MAC Cosmetics: 30 per cent off three or more lip products
- Adore Beauty: Up to 50 per cent off clearance beauty
- Myer: Up to 30 per cent off makeup
- One V Salon: Bundle and save 30 per cent off
The best perfume sales
- Designer Brands Cosmetics: Up to 50 per cent off
- Priceline: Up to 40 per cent off fragrances
- Aerre: Up to 25 per cent off
- My Perfume Shop: Up to 50 per cent off
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The best homeware sales
- Ecosa: 25 per cent off sitewide
- Pillow Talk: Up to 50 per cent off
- Dyson: Up to $500 off on selected home tech, including Selena Gomez’s favourite purifier fan
- ECOVACS: Up to $400 off
- Dreame: Up to $400 vacuums
- Sheridan: Up to 60 per cent off
- Roborock: Up to $500 off selected products
- Target: Up to 40 per cent off selected home products
- Ninja: Bundle and save up to $150
What’s on my wishlist
Ninja Foodi 11-in-1 6L Multi Cooker
$299.99 $349.99
DIY Lash Cluster Kit
$58.66 $83.80
Dreame H14 Wet and Dry Vacuum
$699 $1,199
Lancôme La vie est belle
$132 $196
Other sales to look forward to in 2025
Didn’t find what you were looking for? Don’t worry, there are plenty more sales coming your way this year.
- Click Frenzy The Main Event (November): This 24-hour online sale is a go-to for major discounts across fashion, beauty, travel, tech and more.
- Black Friday (November 28): One of the best times to start your holiday gift shopping, with serious markdowns across big-name brands.
- Cyber Monday (December 1): Hot on the heels of Black Friday, this sale is all about online-only deals, especially on tech and electronics.
- Boxing Day (December 26): The post-Christmas clear-out that never disappoints, and a great time to score end-of-year bargains across every category.
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