Over the years, Hourglass has become one of those brands that beauty lovers genuinely can’t stop talking about. The formulas, the finish, the way everything somehow makes your skin look better — it’s built a seriously loyal following for a reason.
From the glow-boosting Ambient Lighting palettes to the silky, weightless base products and every new launch that immediately floods your feed, Hourglass has carved out a reputation for products that feel as good as they look.
And now, the cult-favourite luxury brand is officially launching in Sephora Australia. Here’s what you should buy first (before stock runs out).
The best Hourglass makeup products
The best Hourglass makeup brushes
Our Hourglass review
The WHO team was lucky enough to get a preview of the Hourglass launch in Sephora, and let’s just say… we already have favourites.
First, we tried the new Hourglass Vanish Skin Tint, which is a super lightweight yet hydrating formula for light to medium coverage. Perfect for the days when you don’t want to wear foundation but still want a little coverage.
Then we tried the cult favourite Vanish Airbrush Concealer, which is as creamy and blendable as everyone says. After wearing it for a few days, we can confidently say it lives up to the hype.
It’s full coverage yet light enough so you can layer to your liking, and it holds up throughout the day without settling into fine lines or creasing.
Then, of course, there’s the Illusion Luminous Glow Foundation Broad Spectrum SPF 30. We found this foundation to be gorgeously light and a dream to blend. It pairs perfectly with the concealer (of course), and you can get the type of coverage you want out of it.

Sephora Australia: The biggest new arrival. Hourglass has launched exclusively into Sephora Australia stores, online and via the Sephora app from February 26, 2026.
Hourglass Australia: Hourglass has also launched a direct-to-consumer Australian site, so you can shop straight from the brand online.
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