From Jennifer Aniston joking about ditching bras altogether, to Zendaya admitting she hates anything “digging into her ribs,” there’s one universal truth: nobody likes uncomfortable underwear, not even celebrities.
Which is exactly why Aussie lingerie brand The OneTwo is suddenly on everyone’s radar. Because instead of forcing women to squeeze into rigid, scratchy, one-size-fits-nobody bras, they’ve engineered intimates that feel like… well, nothing.
The brand’s claim to fame? A “buttery-soft,” custom-feel fit made from ethical, sustainable materials and designed for real bodies that move, bend, breathe, and simply exist.
And honestly, it’s giving major SKIMS energy, except local, sustainable and even softer. Women online are calling the bras “a revelation,” “scary-comfy,” and “the first one I don’t want to rip off by 3pm.”

If you’ve been waiting for the perfect reason to try them, this is it: The OneTwo’s Early Black Friday Sale is live now.
With up to 50% off sitewide, a free gift with every purchase over $140, and all the deals running all month, it’s the ideal chance to stock your lingerie drawer with ethically made, buttery-soft essentials before they sell out.
Here’s your quick cheat sheet to the sale:
- Up to 50% off sitewide
- On now until December 1st, 2025
- Free gift with every purchase over $140
What to buy during The OneTwo Black Friday sale
The OneTwo Lingerie stands out thanks to its Deep Fit Diagnosis, a world-first virtual fitting system developed by founders Margot and Maria.
Not only does it provide a personalised size recommendation, but it also gives wear tips and guides you through their intuitive sizing system — all without needing a measuring tape (though it can help!).
Combined with their buttery-soft, ethical fabrics and custom-feel fit, this makes finding the perfect bra easier, and way more comfortable, than ever.
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