The best viral beauty products of 2023

The TikTok finds that warrant an 'add to cart'...
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If there’s anything we’ve learnt from the growth of TikTok, it’s the immense power that social media has over our purchases. While Instagram, Facebook, and YouTube once had full reign over the virality of products, TikTok now takes the crown as the most influential social platform. This has changed the game for beauty lovers as, given its massive userbase, products can trend and sell out almost instantaneously. 

WATCH: The best viral makeup of 2022. Article continues after video.

Influencers such as Alix Earle and Mikayla Nogueira have fronted the beauty pack, consistently selling out their product recommendations. Whether its the ‘cold girl makeup look’, blush on the nose bridge, or white eyeliner on the lower waterline, social media has changed the way we apply makeup and the products we use to do so.

She’s just like us! Jessica Alba follows viral beauty trends too. (Credit: Instagram)

Here, we share the best viral makeup products of 2023. Enjoy (before they sell out again)!

Revlon Super Lustrous Glass Shine Lipstick Rum Raisin (Credit: Chemist Warehouse)

Revlon Super Lustrous Glass Shine Lipstick Rum Raisin, $25.95 at Chemist Warehouse

Revlon’s Glass Shine Lipsticks are a sell-out success. Described as a lip gloss/balm combo, the sheer tint of pigment, combined with its ultra-glossy finish has us all hooked. Now, we just need to find the infamous Rum Raisin in stock! In the meantime (if you can get your hands on them) Dewy Peach and Glossed Up Rose are also stunning shades.

Shop now.

WATCH: Revlon’s Glass Shine Lipstick review. Article continues after video.

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Makeup by Mario Surreal Skin Foundation (Credit: Makeup by Mario)

Makeup by Mario Surreal Skin Foundation, $74 at Makeup by Mario

Seeing as he’s the Kardashian’s makeup artist, Mario Dedivanovic sure knows his stuff when it comes to beauty products. His latest release, the Surreal Skin Foundation, has been an ultimate hit on TikTok due to its blurring, glowy effect. While Sephora Australia stock his range, they are yet to sell this release (we’ll make sure to update when they do!). 

Shop now.

WATCH: The Surreal Skin Foundation in action. Article continues after video.

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Charlotte Tilbury Hollywood Flawless Filter (Credit: Charlotte Tilbury)

Charlotte Tilbury Hollywood Flawless Filter, $65 at Charlotte Tilbury

Darlings! Charlotte Tilbury makeup is here to stay. The ultra-glowy, ultra-viral, ultra-good products never leave our FYP’s and the Hollywood Flawless Filter is no different. In fact, it’s a crowd favourite. In just about every makeup video on social media, you’ll most likely see this sheer glowy tint being applied as a base or highlighter. 

Shop now.

Rare Beauty Positive Light Silky Touch Highlighter (Credit: Sephora)

Rare Beauty Positive Light Silky Touch Highlighter, $44 at Rare Beauty

This powder-to-cream formula is said to melt into the skin. The soft formula sits naturally on the skin for a natural sheen everyone will lust over.

Shop now. 

NYX White Retractable Eye Liner (Credit: Amazon)

NYX White Retractable Eye Liner, $5.86 on Amazon

Thanks to popular TikToker Alix Earle, NYX’s white eyeliner has been a hot topic on the app. The creamy, retractable formula easily glides onto the eye line, leaving a long-lasting, pigmented colour in its wake.

Shop now.

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