In an age of BeautyTok and product hauls, of GRWM videos and seven-step skincare routines, it’s safe to say we live in a beauty-obsessed culture. But with every swipe of gloss and every slick of mascara, more and more of us are asking: where did my cosmetics come from? And were they ethically produced?
Enter Kmart with a resounding ‘yes’, with their recent announcement that its OXX cosmetics and own-brand skincare and personal care products are all certified cruelty-free by Cruelty Free International. It’s the first Australian retailer to achieve such a feat and underwent rigorous testing to attain the illustrious stamp of approval.
Look for the Leaping Bunny
Cruelty Free International is an animal protection and advocacy group that campaigns for the abolition of animal experiments, and Kmart’s partnerships falls under its Leaping Bunny Programme. This is the internationally recognisable gold standard of cruelty-free cosmetics and personal care, and each approved product is stamped with the signature bunny logo. The program aims to create a world without animal testing – because why should they suffer in a laboratory for the sake of our vanity?
Animal testing has been a big issue in beauty for decades, but the resistance movement has been gaining steam of late. Clean beauty and vegan beauty are rising; with the vegan beauty category estimated at $18.03USD billion last year, largely dominated by spendy price tags.
Not anymore. Kmart now delivers beauty that’s both cruelty-free and budget-friendly. Take the OXX cosmetics and skincare line, which starts at $3 and serves up everything from lush bronzing drops to glowy blushes (the Luminous Blush Balm, $6, is your shortcut to a Hailey Bieber-esque flush), skin nourishing body butter (the OXX Fragrance Beach Bliss Summer Solstice Body Butter, $8, is a TikTok favourite) and a choice of serums.
Get your glow on
The beauty world loves a luminous glow right now, so the new OXX Sparkling Rose line is right on trend. There’s the OXX Cosmetics Sparkling Rose Luminous Skin Tint, $12; the OXX Cosmetics Sparkling Rose Highlighter, $8; and OXX Cosmetics Sparkling Rose Blush \Wand, $8; all of which will have you looking like you’ve just returned from the Italian riviera, even if you’re stuck in the Australian winter.
Smart little lip kits in shades like Brown Sugar and Rosey Hue combine a lip liner, cream and lipstick, and come in chic gold packing you’d be proud to display on your vanity.
For those who prefer their beauty more high-tech, there are gadgets galore that play into all the big skincare trends and the OXX Skincare LED Light Therapy Mask is a steal at $49, a fraction of the cost of its competitors.
It might be time to start compiling your own beauty haul; but make it cruelty-free.
Brought to you by Kmart.
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