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Hailey Bieber’s favourite bronzer is the internet’s new obsession

"Suede bronzer" is taking over!
Hailey Bieber.
Hailey Bieber.

The “suede bronzer” trend taking over the beauty world is all about an effortless, sun-kissed glow. Think of your skin after coming back from a weekend in the sun, that’s the vibe.

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No more harsh contour lines or overly shimmery cheeks; natural is officially the way forward.

Thanks to the soft, mattifying finish of suede-style bronzers, the skin ends up looking like a real-life Instagram filter; sculpted, blurred, and just a little bit better.

Even Hailey Bieber has been embracing a similar approach to a soft, diffused complexion.

As her makeup artist Mary Phillips explained to Vogue, “This is when I would go back in to add powder bronzer and blush, and I’ve been loving both from Gucci Beauty!”

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How to achieve the suede bronzer look

Hailey Bieber.
Hailey Bieber.
  • Prep skin with a skin tint or light foundation to keep everything looking fresh and breathable.
  • Choose a matte or soft-matte bronzer; this is key to getting that blurred, velvety finish.
  • Apply in soft, upward strokes using a big, fluffy brush to lift and diffuse the product.
  • Focus on blending out the edges so there are no harsh lines, this look is all about a seamless, airbrushed effect.
  • Lightly layer rather than applying too much at once; building up the colour keeps it looking natural and skin-like.
  • Finish with minimal glow elsewhere on the face to let that suede, soft-focus warmth really stand out.

Gold Medal Bronzers

When it comes to the best of the best bronzers, we chose ones that consistently deliver that suede-skin finish.

The best formulas don’t sit on the skin; they melt into it, creating that effortless, sun-kissed warmth that looks like it’s coming from within.

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Gucci Bronzer

If it’s good enough for Hailey Bieber, it’s good enough for us!

Gucci Bronzer
$120

Tarte Bronzer

Forget Tarte’s insane trips, I’d be happy with the bronzer!

Tarte Bronzer
$80

Saie Bronzer

Saie is all about fresh looking. minimalistic make-up; and their bronzer delivers just that!

Saie Bronzer
$46

Rare Beauty Bronzer

Selena Gomez’s brand Rare Beauty may be best known for the incredible liquid blush, but did you know the powder bronzer is just as good?!

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Rare Beauty Bronzer
$51

Victoria Beckham Bronzer

Her fashion line may have suffered a bit of a wobble at the start, but her beauty range has gone from strength to strength since it was launched in 2019; and with products like her sell-out bronzer, we can see why!

Victoria Beckham Bronzer
$124

Clinique Bronzer

Clinique is an OG brand for a reason, and like the rest of their products, their bronzer does not disappoint!

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