What is strawberry girl makeup? Here’s the lowdown on the latest viral beauty trend

Could this controversial beauty trend be your new spring and summer go to?
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First we had the clean girl look, then it was latte makeup and now the latest beauty trend to sweep socials to both criticism and acclaim is ‘strawberry girl makeup’. 

Coined by Miss Hailey Bieber herself, this lightweight, summer-ready and slightly controversial makeup look may be one to watch now that spring is on the way Down Under. 

WATCH: Hailey Bieber Strawberry Makeup

Now let’s be really honest, strawberry girl makeup is not particularly ground-breaking. In fact it is a makeup look that has existed, kind of forever? 

However we do appreciate that this minimal coverage, lightweight and radiant makeup look is perfect for us Aussie girls, particularly come summer time or hot humid holidays. 

This is also a great makeup look for beginners or those that are time poor, as it adds some life back to the face without requiring too much precision or expertise in application. 

How to achieve the strawberry girl makeup look and the products to shop

If you’re looking for a low maintenance beauty look to add to your repertoire, below we’re taking a look at how to achieve it and the products to shop to achieve that fresh, fruity glow. 

Hydrating skincare

The key to nailing this lightweight makeup look starts with the skincare prep. Apply a glow-inducing toner and follow with a lightweight moisturiser to achieve that hydrated, nourished base. 

strawberry makeup
(Credit: Cinch)

Cinch Spray & Glow, $39.95, a-beauty

Prep your skin with this easy to apply mist that acts as a primer and moisturiser, as well as having anti-aging benefits thanks to Vitamin E. This is also a great spray to reapply throughout the day to refresh your base. 


strawberry makeup
(Credit: Ole Henriksen)

Ole Henriksen C-Rush brightening gel crème, $70, THE ICONIC

A lightweight and brightening moisturiser like this Vitamin C packed gel crème from Ole Henriksen makes a great base under makeup. Not only will this hydrate parched skin, but it also targets fine lines, brightens and firms your skin. 


A natural base

For this look you want to keep it light, natural and comfortable feeling. So go sans foundation all together and apply your base products in a cream formula, over your skincare. 

strawberry makeup
(Credit: Tom Ford)

Tom Ford Shade and Illuminate contour duo, $154, MYER

Hailey used this contour duo during her makeup tutorial on how to achieve her strawberry makeup look. This cult palette offers a lightweight and easy to blend formula if you’re wanting to achieve a natural sculpt. 


strawberry makeup
(Credit: Patrick Ta)

Patrick Ta Crème contour and powder bronzer duo, $67, Sephora

However, Tom Ford is more on the expensive side. So if you’re wanting to save some cash but still cut those cheek bones, we recommend the viral Patrick Ta powder and cream duo. 


strawberry makeup
(Credit: Maybelline)

Maybelline Fit Me concealer, $19.99, Adore Beauty

Apply a concealer one shade lighter than your usual foundation colour to add highlight and dimension after bronzing. You can pop a small spot under the eyes, around the nose, on the forehead and under where you applied the contour to provide contrast. 


strawberry makeup
(Credit: Elizabeth Arden)

Elizabeth Arden Dual End foundation brush, $58, MYER

Find a dual ended brush like this one from Elizabeth Arden to blend out both your contour and concealer and cut down on lugging tools around with you. 


Strawberry girl blush

Arguable the most important part of the look, a bright cream blush will add colour back into your face and help you achieve that spent-all-day-in-the-sun flush to your cheeks without the sunburn. 

Although Hailey teased the launch of an upcoming Rhode cream blush in her tutorial, there are many stunning options that can help you achieve the same result. 

strawberry makeup
(Credit: Charlotte Tilbury)

Beach Stick in Las Salinas, $52, Charlotte Tilbury

The queen of glam, Charlotte Tilbury, has relaunched the infamous Beach Sticks and just in time for strawberry makeup season. The Las Salinas shade offers a stunning sun kissed rosy-pink flush and has a very subtle shimmer to add glow. 


strawberry blush
(Credit: Ere Perez)

Ere Perez Carrot colour pot, $44, a-beauty

If you prefer something a little brighter, we can’t get enough of this stunning cherry red hue from Ere Perez that practically melts into the skin and achieves a glowing bright cheek. 


strawberry makeup
(Credit: Charlotte Tilbury)

Beauty Light Wand in Pillow Talk, $60, Charlotte Tilbury

Hailey applies a ‘peachy highlighter’ back over her cheeks once she has applied a blush, this helps to to breath some light back into the skin and catch the sun. 


strawberry makeup
(Credit: Sephora Collection)

Sephora Collection Intense Ink waterproof liquid eyeliner, $24, Sephora

Now this is a hack we can get on board with, Hailey uses a subtle brown eyeliner like this one to draw on freckles across her nose and cheeks to truly nail the summer skin. Apply sporadic and very small spots across where the sun hits and pat them in to make it look a bit more subtle if you want the faux freckle look. 

You can also use this to apply a very small and thin wing from the corner of your eye if you want to add further dimension and create more of a cat eye shape. 


Glossy lips and simple eyes 

As the focus is one the cheeks and base, the eye and lip looks are super simple and help to tie the whole look together. 

strawberry makeup
(Credit: Anastasia Beverly Hills)

Clear brow gel, $39, Anastasia Beverly Hills

Hailey brushes this iconic brow gel through to give a very subtle shape to her brows, without adding too much colour or making them a focus of the face. 


strawberry makeup
(Credit: Make Up For Ever)

Make Up For Ever Artist colour pencil, $35, Sephora

A subtle pencil in a shade just darker than your natural lip colour can help add some structure to the lips. 

After this you can tap on some more of that blush colour across your lips to bring some colour back and tie in the whole look. 


strawberry lips
(Credit: Laneige)

Laneige Lip Glowy balm, $25, Adore Beauty

Lastly, apply an ultra-hydrating lip balm to get the ultimate kissable pout. This delicious Laneige balm has a oh-so-subtle berry tint, which is just perfect. 


LEAD IMAGE: Instagram /@haileyrhodebieber

WATCH: Strawberry Summer Vacation Makeup 

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