After covering Black Friday and Cyber Monday for three years in a row, I can tell you one thing for sure — this year’s sales are already shaping up to be huge. Every November, I think we’ve seen it all, and then retailers somehow turn it up another notch.
And now, with new research showing Aussies are letting their star signs steer their shopping habits, it looks like the planets might be adding a little extra chaos to the carts this year, too.
A new study from Samsung Electronics Australia found that nearly one-third of Aussies (31%) have made a shopping decision based on astrological timing, while more than half admit they’ve followed astrology at some point throughout the year.
Honestly? It makes perfect sense, especially with Black Friday landing smack in the middle of Mercury retrograde.
So what exactly are the signs up to this Black Friday?
According to the research, some star signs are far more astrologically motivated than others.
- Scorpios and Aquarians (28%) are the most likely to let astrology influence what they buy — no surprises there.
- Geminis are planning ahead and being unusually practical (for once!) with 49% mapping out their deals early.
- Leos are waiting for “divine timing” — AKA letting the sales find them.
And when it comes to what’s actually ending up in Aussie carts:
- Aquarians (50%) are eyeing new phones,
- Leos (38%) want a TV upgrade,
- Cancers (23%) are buying vacuums… because of course they are.
Gemini’s pick: the deal I’m holding out for
This Dreame robot vac is $500 off, and since I’m a Gemini, I’ll probably buy it twice “for research.”
Dreame Aqua10 Ultra Roller Robot Vacuum Cleaner
The best Black Friday sales for 2025
Whether you’re craving a little retail therapy or getting a head start on your Christmas list, the stars — and the sales — are aligning. This year’s Black Friday deals are already setting the bar high.
The best Black Friday fashion deals
- The Iconic: 30% off
- The Oodie: Up to 50% off sitewide
- Crocs: 50% off when you spend $150
- Review: 30% off storewide
- Beginning Boutique: 30% off sitewide
- New Balance: Up to 50% off selected styles
- Ugg Express: 20% off selected styles
- Reebok: Up to 50% off everything
- Jo Mercer: 70% off a second pair
- LSPACE: 50% off select styles
- ECCO: 25% off storewide
- MARAIS: Extra 20% off markdowns and selected full-price designer pieces from Maison Margiela, Rick Owens, LOEWE and more
- Step One: Up to 40% off
Want more? We have the full breakdown on Black Friday fashion here
Classic Clog
Azalea Pants
Emma White Puff Sleeve Mini Dress
Lioness Bloom Long Sleeve Top
The best Black Friday activewear deals
- Lorna Jane: Up to 40% off selected styles
- Bondi Active: 40% off selected styles + a further 10% off sale
- Cotton On Body: 30-50% off sitewide
The best Black Friday beauty deals
- Anastasia Beverly Hills: Up to 40% off
- Sephora: Up to 60% off selected items
- ZIIP Beauty: 25% off ZIIP DOT Set and more
- JSHEALTH: Up to 25% off sitewide
- Prime Skin: 30% off sitewide
- Therabody: $200 off TheraFace Mask and more
- Boost Lab: Up to 40% off sitewide & Free Gua Sha on orders over $90 (while stock lasts)
- Bouf: Up to 30% off + free ‘Hold My Hair’ Claw Clip on orders over $90 (while stock lasts)
- The Breakout Hack: 40% off sitewide, free cosmetic bag valued over $80
- Aerre Perfume: Up to 40% off
- CurrentBody: Save 28% off the Face and Neck Kit and more
- Charlotte Tilbury: 50% off Charlotte’s Mystery Beauty Boxes
- Moroccanoil: Up to 20% off at Adore Beauty
- Vanessa Megan Skincare: 20% off
Find more beauty steals this Black Friday here
Fenty Beauty Killawatt Freestyle Highlighter Duo
Charlotte’s Magic Cream Duo
Flouf Factor Growth Tonic
TheraFace Mask
The best Black Friday jewellery and accessory deals
- Arms Of Eve: 25% off (excluding stacks, sets, bundles, and gift cards)
- Francesca Jewellery: 15% off sitewide + a free gift when you spend $200
- WHOOP: Up to $100 select products and more
The best Black Friday home and lifestyle deals
- Sheridan: 40% off (almost) everything
- Ninja: Up to $200 off top-rated appliances
- Mont Laurént: 30% off storewide
- Homary: Up to 70% off
- Dyson: Up to 55% off
- Samsung: Up to $500 off TVs, phones and more
- Sheet Society: 20-50% off everything
- Miss Amara: Up to 50% off all rugs
- Mr Roses: 13% off sitewide
- Everlasting Candle Co: Buy one set, get one set 50% off with code BOGO50
- KitchenAid: Up to 30% off
98″ Crystal UHD DU9000 4K Smart TV
Ninja Stealth IQ Duo Power Blender Pro
Dyson V8™ Absolute vacuum
Living Textures Towel Collection
Marking the beginning of the Christmas season, Black Friday is celebrated as one of the year’s largest sales events. This means you can expect to see major price drops across fashion, beauty, tech and more. There are sales both in-store and online, which means it’s easier for you to find the best deals, however you shop.
This year, the sale falls on Friday, November 28. And luckily for us, the sale will run through to Cyber Monday, December 1. Ultimately, this means four days of discounted shopping, and over a weekend too.
Read next: Not sure if MECCA will be on sale? Here’s your expert guide to Black Friday beauty anyway
