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Hailey Bieber’s Rhode pop-up takes over Australian city this weekend

The Rhode founder is here to celebrate the launch of her cult beauty and skincare brand at Mecca.
Hailey Bieber. Pic: Instagram
Hailey Bieber. Pic: Instagram

Unless you’ve been living under a rock, you’ll know that the human version of a glazed donut, AKA. Hailey Bieber, has landed in Sydney.

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The Rhode founder is here to celebrate the launch of her cult beauty and skincare brand at Mecca, and via the Rhode website – which didn’t deliver Down Under until today… how rude!

And in true Rhode style, there’s a collaboration with one of Sydney’s most famous cafés, A.P Bakery, which is a feast for both the eyes and taste buds!

Where is the Rhode Australia pop-up?

Rhode is transforming Sydney’s A.P Bakery into the Rhode Bakery, and all we can say is – we’re there!

You can purchase any item off the Rhode menu including at the Surry Hills site: Rhode lamingtons, blueberry buttermilk waffles, coffee, and pastry boxes, all served in chic Rhode branding which will no doubt get you a few likes on your Instagram story.

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And if that’s not enough to convince you to visit, customers will also receive a stamp card to redeem a Rhode sample with any purchase at select Mecca stores (while stocks last).

When is the Rhode pop-up?

The Rhode Bakery take place from February 12 to 15, operating daily from 7:30am to 3pm.

Entry is first-come, first-served, and if Mecca’s website crash tells us anything about the demand for Rhode in Australia, expect queues.

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Australia’s exclusive product

To make up for the fact that Australia has been missing out on purchasing Rhode products for so long, the brand is introducing a brand-new Peptide Lip Treatment shade to its rotation: Sugarberry.

The exclusive scent will only be available in Australia and New Zealand and launches at Mecca from today, February 12.

Rhode's exclusive new Sugarberry bag. Pic: Rhode
Rhode’s exclusive new Sugarberry bag. Pic: Rhode

It is the same as their signature lip treatment formula, but with a blueberry buttermilk waffle scen t- tying in with their pop-up perfectly. No one can curate an aesthetic quite like Rhode!

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There’s also an oversized bubble bag to carry all the rhode goodies up for purchase.

It’s a pillowy bag in the same sugarberry shade, and will launch at Mecca “soon.”

Where can you shop Rhode in Australia?

From today, Rhode is available online at rhodeskin.com, at Mecca’s Bourke Street (Melbourne) and George Street (Sydney) flagships. Online at mecca.com, and available in all other Mecca stores nationwide from February 13.

Best of luck trying to purchase what you want, no doubt everything will sell like hot cakes… or in this case, blueberry buttermilk waffles.

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