As someone who can honestly say I use Rare Beauty on a daily basis (specifically the liquid contour and liquid blush), I am beyond excited that Selena Gomez’s cult brand has officially expanded with a new foundation.
The ‘True to Myself Natural Matte Longwear’ Foundation is designed to deliver that soft-focus, camera-ready finish Selena loves on set. It’s also lightweight, buildable, and made to stay flawless all day.
With 48 inclusive shades, you’re sure to find your perfect match, and the hype is real: fans are already calling it the foundation of 2026.
And trust me, this is one base product you’ll want to shop before it sells out.
Selena Gomez’s new Rare Beauty foundation
True to Myself Natural Matte Longwear Foundation
$67 at Sephora
If you’ve been looking for a long-wear foundation that delivers a soft matte finish without feeling heavy, this one might be worth the hype. The ‘True to Myself Natural Matte Longwear’ Foundation is available at Sephora Australia from April 2, 2026.
WHO loves
- Self-priming and self-setting formula that simplifies your routine
- Buildable coverage that still looks like skin
- Airy, whipped texture that blends seamlessly
- Sweat-, humidity- and smudge-proof wear
- Non-acnegenic and non-comedogenic formula
- 48 inclusive shades
The foundation inspired by Selena’s on-set glow
According to Selena, the inspiration behind the formula was simple: recreate the blurred, velvety skin finish she gets while filming, but make it easy enough for daily wear.
“I love the way my skin looks on set, so I wanted to create a foundation that gives me that same blurred, velvety look but is easy and comfortable enough for every day,” she shared in the launch announcement.
The result is a three-in-one formula that works as a primer, foundation and setting product in one step — ideal for anyone who wants polished skin without layering multiple products.
Why beauty lovers are excited about it
Aside from the celebrity backing, the formula itself is what’s generating buzz.
The foundation is powered by Rare Beauty’s True Comfort Complex, designed to keep skin hydrated for up to eight hours while still delivering that coveted natural matte finish.
The finish is designed to blur the look of pores, minimise shine, and stay fresh all day — even through heat, humidity, or long days on the go.
Shop the whole shade range
The new Rare Beauty True to Myself Natural Matte Longwear Foundation is available in 48 shades, making it easier than ever to find your perfect match.
True to Myself Natural Matte Longwear Foundation
Shade 1
True to Myself Natural Matte Longwear Foundation
Shade 16
True to Myself Natural Matte Longwear Foundation
Shade 32
True to Myself Natural Matte Longwear Foundation
Shade 48
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You can buy Rare Beauty products, including the True to Myself Foundation, at Sephora Australia from April 2, 2026.
The Rare Beauty True to Myself Natural Matte Longwear Foundation is a lightweight, three-in-one foundation that primes, covers, and sets your skin.
Inspired by Selena Gomez’s on-set makeup looks, it delivers a soft-focus, camera-ready finish with buildable, natural matte coverage and all-day hydration.
Thanks to Rare Beauty’s True Comfort Complex, this foundation keeps skin hydrated and matte for up to eight hours, and it’s sweat-, humidity-, and smudge-proof for all-day wear.
The True to Myself Foundation is available in 48 inclusive shades, designed to suit a wide range of skin tones and undertones.
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