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Channel Hailey Bieber’s summer energy with these affordable swimwear brands

Look chic for less.
affordable swimwear brands
(Credit: @haileybieber)
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There’s nothing better than picking up a new bikini, especially when it comes from one of Australia’s most affordable swimwear brands.

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With the summer well and truly underway, it’s likely you’ve been able to enjoy a balmy beach day or two. With pool parties, beachside BBQs, and sunset dips aplenty, stocking up on some cheap bikinis is a must.

So, if you’re in the market for a new bikini or a flattering one-piece, now is the time to get shopping. 

We’ve pulled together some of our favourite pieces from the cutest and most affordable swimwear brands Australia has to offer, so whether you’re after something barely-there or to cover your bases, we definitely have you covered!

The best affordable swimwear brands

Princess Polly

Best for: trendy swimwear

Loved by fashion enthusiasts for years, Princess Polly is the source when it comes to shopping the latest trends, and their range of affordable swimwear is no different. With designs ranging from your classic triangle to bandeau cut, you are guaranteed to find your next summer set.

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Alamia Strapless Studded One Piece
$85

Pure Heart Halter Cover Up Top
$50

Amplitude Bikini Top
$50

Ruched Side Bikini Bottoms
$40

Cotton On

Best for: everyday swimwear

Cotton On is a staple brand in Australia, the place most of us go for our basic tees, jeans and summer outfits. Thankfully, they also do awesome, affordable swimwear. Available in a range of diverse sizes and with countless patterns, styles and silhouettes to choose from to make the ultimate summer swimwear wardrobe. 

Scoop Tie Back Bikini Top
$29.99

String Tie Side Cheeky Bikini Bottom
$29.99

Tie Back Strappy One Piece
$59.99

Thin Strap V Neck One Piece
$49.99

Glassons

Best for: cheap swimwear

New Zealand-born style brand Glassons has exploded in Australia in the last few years, becoming more and more trendy as styles evolve. Their swimwear features a range of cheeky-cut bottoms and strappy tops.

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Statement Hardware Triangle Bikini $24.99

One Shoulder Swim One Piece
$49.99

Beaded Balconette Bikini Top
$24.99

Beaded Tie Side Cheeky Bikini Bottom
$24.99

Hello Molly

Best for: bandeau bikini tops

Fashion-forward brand, Hello Molly is for the complete maximalist or someone who loves the glam. With swimwear in various shades of metallic, as well as glitter materials and adornments of gems and chains, these are statement swimmers if we’ve ever seen them. 

Isla Bonita Swim Top
$39.95

Bonita Swim Bottom
$35.95

Rosewater Glow Swimsuit
$69.95

Terra Reversible Crochet Top
$89

Pretty Little Thing

Best for: pool party swimwear

With so many options of swimwear to choose from, you could practically have a new set for every day at the beach – although that may be a tad excessive. Shop swimwear, accessories, beach coverups and more to make your next swim a stylish one. 

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Navy Tie Shoulder Bikini Top
$30.50

Navy Ruched Bow Side Tie Bottoms
$22

Black Basic Plunge Swimsuit
$30

Black Crochet Wide Leg Beach Pants
$40

Topanga

Best for: boho-inspired swimwear

If you’re after practical and comfortable swimwear that still feels fresh and modern while not breaking the bank, Topanga is the brand to turn to. 

Available to shop at City Beach, this line of swimwear won’t have you yanking up your bottoms after every wave yet still feels stylish and flattering on the body. 

Veda Ring One Piece Swimsuit
$59.99

Kai One Piece Swimsuit
$59.99

Cancun Triangle Bikini Top
$29.99

Bianka Ring Cheeky Bikini Bottom
$29.99

Beginning Boutique

Best for: playful swimwear

Not only are Beginning Boutique leaders in the realm of affordable fashion-forward clothing, but its swimwear line is worth a look as well. With a range of cheeky and trendy styles and patterns to choose from, Beginning Boutique is a must-visit ahead of your next pool party. 

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9.0 Swim Cove Bikini Top
$49.99

9.0 Swim Sumba Bikini Bottoms
$49.99

9.0 Swim Bianca Bikini Top
$49.99

Underground White Backless Dress
$89.99


How much do you need to pay for a swimsuit?

This will depend on your own wants and needs when buying swimwear. If you prefer a firmer, full coverage one-piece with intricate detailing, for example, you may be looking at paying a little more than you would for a simple string bikini. But the good news is, there are plenty of affordable brands to shop online that will serve your needs.

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