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Fashion in Japan: 15 Iconic Japanese Clothing Brands

Step up your style with our list of the top 15 Japanese clothing brands! - by Rhys McKay
  • 03 Dec 2019
Fashion in Japan: 15 Iconic Japanese Clothing Brands

The world is full of well-dressed people, but Japan has kicked it up a notch with their passion for fashion! It’s more than just finding a signature look – for the Japanese, it’s a way of life. Join us as we uncover Japanese clothing brands that prove self-expression never goes out of style!

RELATED: A Guide to the Tokyo Red Light District

The 15 Best Japanese Clothing Brands

Japanese fashion is all about attention to detail and creativity. Tokyo’s fashion district of Harajuku is full of fun finds and we can’t get enough! Let’s explore the colourful streets of Japan and uncover the top Japanese brands of all time.

Girls shopping in a Takeshita Dori in Tokyo, Japan
Getty

1. A Bathing Ape

This is the brand that put Japanese street fashion on the map! The man behind BAPE goes by the name of Nigo: a sci-fi Otaku who started a clothing line inspired by The Planet of the Apes. He collaborated with lots of big names, including Pharrell Williams for his ice cream collection. Nigo became so popular in the Hip Hop community that they would shout him out in their lyrics!

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26.8k likes - View Post on Instagram
GRADATION CAMO items available on Saturday, August 10th. #bape

The essentials: If you see anything with their signature camouflage ape print, then it’s a must cop! They’ve slapped the pattern onto items like hoodies, shirts, caps, bags, shades, and sneakers. You can also spot their iconic mascot BABY MILO on their playful apparel and merch!

Average price: AUD$75 to AUD$800

Where to shop: Bape Online & Underrated Melbourne

2. Louis Vuitton Japan

The iconic LV bags are a staple among Japan’s working-class women and fashionistas. Not only is the monogram a symbol of class, but it’s also one of the most trusted brands in the world. If it’s good enough for Kanye West (the Louis Vuitton Don), it’s got to be worth every dollar.

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209.9k likes - View Post on Instagram
Utility in Monogram. #VirgilAbloh revives #LouisVuitton signatures as modern statements for #LVMenFW19. Explore the latest Men's Collection in stores and online via link in bio.

The essentials: Check out their collabs with Japanese artist Takashi Murakami and streetwear giant Supreme! They also sell ready-to-wear outfits, jewellery, and shoes to go with your bags.

Average price: AUD$200 to AUD$1000

Where to shop: Louis Vuitton Sydney & Modsie

3. Gucci Japan

If you want luxury, you’ve got to be part of the Gucci gang! They used powerful marketing campaigns to remain relevant in pop culture with celebrities and style icons endorsing their products.

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283.4k likes - View Post on Instagram
Guests of #GucciSS20: @zhanxiao1005_ in #GucciCruise20 captured with @heybiblee and @thesineadburke. Discover more through link in bio. @alessandro_michele #mfw #AlessandroMichele #XiaoZhan

The essentials: If you’ve got the cash, why not spend it in style? Besides their luxurious leather goods, they also have lots of shirts, jackets, shoes, suits, jewellery, and accessories to choose from.

Average price: AUD$300 to AUD$4000

Where to shop: Gucci Australia & Shop Style

4. GU

Popular for its low prices, cute designs, and pastel colours, GU is owned by the same company behind Uniqlo. They have simple yet versatile pieces that are easy on the eyes!

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每年我都打一樣的話...(正在刺青中) 柯~情人節快樂 這照片眼睛小到自己也嚇到

The essentials: While their most iconic product is a pair of denim jeans, you can find other timeless pieces like long dresses, long-sleeved tees, knitwear, and skirts. 

Average price: $AUD20 to $AUD50

Where to shop: White Rabbit Express

5.  Superdry

Based in the UK, Superdry is inspired by Japan’s culture and vintage Americana designs. They prove that the fusion of East and West go together perfectly!

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1,782 likes - View Post on Instagram
Non-identical styles. @Amixxamiaya @ayaxxamiaya/ 🔎 154290 #SDMYWAY

The essentials: Specialising in washed jeans, faded denim, and different layered looks, Superdry also has a wonderful selection of varsity-type hoodies and footwear.

Average price: AUD$40 to AU$300

Where to shop: Superdry Australia & The Iconic

6. Chanel Japan

If you’re here for some high-end haute couture, this brand is the epitome of Parisian glamour. Most of their customers are upper-class individuals who know they deserve the best of the best!

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House ambassador Nana Komatsu attended the #CHANELintheSnow show at the Grand Palais in Paris. #CHANELFallWinter #CHANEL #PFW @konichan7 #NanaKomatsu

The essentials: If you’re looking to splurge and treat yourself, Chanel is the ideal place to go for broke. From clothes and handbags to accessories, fragrances, and makeup, Coco’s got it all for you!

Average price: AUD$300 to AUD$5000

Where to shop: Chanel Australia

7. Addict Clothes

You’ll find yourself addicted to this brand’s badass designs! Inspired by British biker fashion, the leather pieces add an edgy touch to your look, helping you stand out from the crowd.

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231 likes - View Post on Instagram
今週土曜日から2019AWがスタートします。 まずは定番レザージャケットとデニムパンツの補充と、 画像の新作、AD-01SSが発売になります。 更に今週土曜日にはウェブサイトの大幅リニューアルも予定しています。 ぜひそちらもご確認ください。 Our 2019 AW season is start from this Saturday. The picture of new AD-01SS is coming. Also we're going to renew our website at the day. Please check it, it's revealed fantastically!! www.addict-clothes.com #addictclothes #addictclothesjapan #acvm #bikerjacket #motorcyclejacket #ridersjacket #leatherjacket

The essentials: Biker gangs are a huge part of Japanese culture, and nothing represents the lifestyle like vintage leather goods! They have boots, gloves, hoodies, belts, and pants in dark, muted colours.

Average price: AUD$300 to AUD$2000

Where to shop: Addict clothes website

8. Kenzo

Kenzo Takada combines Japanese and European taste with clothing you can wear to the jungles, beaches, or snowy mountains!

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5,792 likes - View Post on Instagram
@clarababy100, @parvbar, @yuyuzhangzou and @maggie_stadelmann attended the event in Hong Kong carrying their talismans in the vibrant colors reflecting their personalities. Find the #KENZOTALI that speaks to you.

The essentials: They offer a wide variety of knitwear, outerwear, along with other accessories like scarves, caps, and coats.

Average price: AUD$200 to AU$600

Where to shop: Myer store & Shop style

9. Neighborhood

This Japanese streetwear brand is a fashion legend. The clothing has a punk attitude, giving customers rugged styles with a premium touch!

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2,434 likes - View Post on Instagram
CRAY . RIDERS / CL-JKT #neighborhood #nbhd #craftwithpride

The essentials: Neighborhood’s clothing takes its cues from workwear and military-style attires. They’re also known for their wild prints and their large selection of graphic tees, cargo shorts, and button-up shirts.

Average price: AUD$150 to AUD$450

Where to shop: Supply store & Shop style

10. Undercover

Founder Jun Takahashi took the best chaotic elements of pop culture and flipped them onto clothing. Staying true to their motto: “We Make Noise, Not Clothes” – their clothes bring out the rebel in everyone.

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91 likes - View Post on Instagram
おはようございます☀ 週末ですねー🥳楽しくなりそうな予感🤗 本日も御来店予定のお客様がいらっしゃるので 名物おじさん朝から #小顔ローラー して待ってますwww 別にあなた目的ではないのに🧟‍♂️ 本日も1日宜しくお願い致します🙇‍♂️🙇‍♀️ #offwhite ×#undercover #新作 #コラボ tshirts 🌟🌟 showroom 札幌市中央区南1条西24丁目1-8 エスターアベニュー1F Tel 011-688-8464 #coffee 飲めまーす☕️ #showroomofficialsapporo #followme #luxury #street #fashion #selectshop #japan #hokkaido #sapporo #susukino #maruyama #supreme #offwhite #vetements andmore... #offwhiteundercover #undercoveroffwhite #北海道 #札幌 #すすきの #円山 #セレクトショップ 狙いに行く時#すぐわかる #名物おじさん #勉強不足 🙄

The essentials: The hype was crazy for their collab with Off White! Their capsule collection features varsity jackets, hoodies, and tees with prints or typography.

Average price: AUD$700 to AUD$2000

Where to shop: Undercover AU stockists

11. Avail

Contemporary fashion is all the rage these days and Avail caters to any lifestyle you can think of! They have a loose-fitting, oversized look that makes it great if you’re on the hunt for affordable, plus-size clothing in Japan.

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676 likes - View Post on Instagram
* 安井レイちゃんのライダースは 衿元のブラウンファーがポイント 辛口ファッションのアイテムとして。 ---------------------------- AVAIL MODE ファー付き合皮ライダースジャケット 価格:4,980円 品番: 430-0714 . AVAIL MODEベロアTシャツ 価格:1,280円 品番:410-5854 . ベルト付きグレンチェック柄ワイドパンツ 価格:1,980円 品番:432-2089 ----------------------------- #しまパト #アベイル #アベイル購入品 #グレンチェック #ワイドパンツ #ライダース #プチプラ #コーデ #コーディネート #coordinate #ootd #instagood #instafashion #fashion #winterfashion #辛口ファッション #ファッション #おしゃれさんと繋がりたい #冬コーデ #冬支度 #安井レイ . 店舗により在庫が異なりますので、お近くの店舗にお問い合わせください。  売り切れの際はご容赦ください。

The essentials: Keep it simple from head to toe with their wide range of coats, pants, skirts, sneakers, and super kawaii accessories!

Average price: AUD$20 to AUD$50

Where to shop: Avail webstore & Avail Japan stores

12. Osaka World

While the hockey influence is strong, its Japanese minimalist style provides practical but fashionable choices for any sport!

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3,030 likes - View Post on Instagram
|| PRO TOUR LARGE STICKBAG-JADE GREEN || .link in the bio . @felixdenayer repping the PTL stickbag -jade green. 🔥 Only the best for the best 🔥

The essentials: Their apparel features a selection of basic tees, jerseys, activewear, tracksuits, and footwear for men and women.

Average price: AUD$100 to AU$150

Where to shop: Osaka World online shop

13. Issey Miyake

Looking for something traditional with a modern twist? Then you’ll love Issey Miyake’s structured style! His geometric patterns and shapes have made him one of the most respected high fashion designers of all time.

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187 likes - View Post on Instagram
ISSEY MIYAKE Autumn Winter 2016 Look 42 is featured as a full-page credit in @departuresmag's October 2016 issue. #isseymiyake #AW16 #departures #editorial #japan

The essentials: You can buy their popular Bao Bao bags in Australia – but not their clothing. Make sure to check out their turtlenecks, suits, watches, and perfumes when you visit Japan!

Average price: AUD300 to AUD1500

Where to shop: Issey Miyake store & Elizabeth K

14. Uniqlo

Uniqlo’s LifeWear concept has become a global success for its simplicity. They recently partnered up with Nigo of BAPE to run their UT printed shirts, contrasting with their minimalist basics.

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9,223 likes - View Post on Instagram
Design Integrity. Uniqlo Sweatwear. @yukamannami @viviensolari @armando_cabral @kitbutlerr @axel_hermann #uniqlolifewear #lifewear #sweatwear

The essentials: If you want cheap casual wear for any season, you’ve found the right place! Uniqlo has tons of shirts, underwear, outerwear, and accessories to mix and match.

Average price: AUD$15 to AUD$150

Where to shop: Uniqlo Australia

15. Forever 21 Japan

Fast fashion has had a place in Japan for decades, but the Forever 21 actually went bankrupt just this year. It’s reported that they’re closing most of their stores in Asia and Europe, including stores that failed in Australia. So get it now while you still can!

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159 likes - View Post on Instagram
秋カラーニット×ダメージデニムが😉👍🏻⠀ (FOREVER 21 「ダメージデニム」で検索🔎)⠀ .⠀ .⠀ .⠀ .⠀ .⠀ #ダメージデニム #ダメージジーンズ #秋ニット #新作 #秋服 #秋 #海外ファッション #アパレル #ショッピング #ファッションコーデ #カジュアルコーデ #全身コーデ #コーデ #コーディネート #ファッション⠀ #F21xme⠀ #forever21 #フォーエバー21

The essentials: Most of their clothes are affordable and change as the latest trends come and go. They have the reputation of going on frequent sales for items like tops, jackets, dresses, shoes, and swimwear.

Average price: AUD$3 to AUD$150

Where to shop: Forever 21 webstore

You Are What You Wear

If there’s one thing we’ve learned from Japanese fashion brands, it’s that you can pull anything off with your own style. Don’t be afraid to get experimental with your wardrobe because confidence is the only accessory you need to make it work!

RELATED: The Artists of The Floating World: Get To Know The Geisha

Rhys McKay

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