From stressing over shampoo or avoiding chlorinated pools, maintaining blonde hair between salon sessions can be incredibly hard.
Luckily, there’s a range of products to suit every style and budget.
No matter whether you’re a ‘natural’ or a ‘bottle’ blonde, keeping your locks happy and healthy is no easy feat.
That’s why we’ve employed the help of celebrity hairstylist Shannon Williams to share his tips, tricks, and favourite products for brighter strands.
Blonde hair tip #1: Invest in a purple shampoo
If you have blonde hair, then you *need* a purple shampoo.
“Purple shampoos are toning shampoos that are designed to reduce brassiness,” Shannon says.
The cool violet pigments neutralise the unwanted yellows, keeping the blonde boosted and bright.”

John Frieda Violet Crush
$17.99 at Chemist Warehouse

Aveda Purple Toning Shampoo
$59 at Adore Beauty

Moroccan Oil Color Care Shampoo
$19.95 at Oz Hair and Beauty

L’Oreal Professionnel Blondifier
$34.99 at Chemist Warehouse
Blonde hair tip #2: Use a hair mask
When it comes to restoring dry or damaged strands, Shannon recommends a hair mask.
“When your hair needs reviving and hydration, I always recommend reaching for a deeply conditioning mask with ingredients and proteins that strengthen and treat. This helps prevent breakage, further damage and improve overall hair health.”
It’s time to consider replacing your conditioner with a mask once a week.

Kérastase Blond Absolu
$99 at Adore Beauty

L’Oréal Blondifier Masque
$59 at Adore Beauty

Amika Bust Your Brass Repair Masque
$70 at Sephora

Christoph Robin Shade Variation Mask
$89.75 at Revolve
Blonde hair tip #3: Try a toner
“Whether it’s a cooler white blonde or warmer honey blonde, the shampoo and products you use should be tailored to your hair’s undertones and needs,” Shannon explains.
That’s why leave-in toners are a must. These formulas revive cool hues and neutralise any brassiness.

Oribe Bright Blonde Treatment
$102 at MECCA

R+Co Blonde Toning Masque
$59 at Adore Beauty

Eleven Australia Blonde Toning Spray
$31.95 at Hairhouse

Evo Platinum Blonde Toning Mist
$89.75 at Sephora
Blonde hair tip #4: Use cool water
Although we love a relaxing soak in the bath or a long shower, it turns out that hot water isn’t so kind to our locks.
“Hot water can strip your hair and scalp of its natural oils, which in time can dry out your hair and cause the colour to fade,” explains Shannon.
The next time you wash your hair, try rinsing with cold water as “the natural oils are preserved and the cuticles seal, conserving colour and keeping your hair hydrated, soft and shiny.”

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