As the saying goes, "sex sells" - especially in the entertainment industry.
From Cher and Madonna all the way to Prince and Lady Gaga, musical icons know that the raunchier the video, the greater the royalties.
WHO takes a look at 20 of the sexiest music videos of all time.
20. Ciara - One Two Step
This R&B playlist staple from 2004 contains a serious volume of saucy lyrics.
"Goodies make the boys jump on it" ring any bells, millennials?
19. Beyoncé and Jay Z - Drunk in Love
In the music video for 2013's Drunk in Love, Queen Bey and her beau Young Hov get intimate in front of the camera as if nobody is watching.
Beyoncé is seen wearing a sheer ensemble while she winds her way through the waves of the ocean, before stripping down to almost nothing for a seriously sensual dance sequence beside Jay Z.
18. Chris Isaak - Wicked Game
This 1991 classic catapulted Chris Isaak to stardom and the accompanying video starring a topless Helena Christensen remains one of the sexiest music videos of all time.
Christensen appears alongside Chris Isaak (lucky man) and the two get hot and heavy on a beach.
17. Enrique Iglesias - Escape
Released at the top of his game, Enrique Igelsias' 2001 hit Escape came with a video which starred his then girlfriend, Russian tennis ace Anna Kournikova (spoiler: they're still together and are now parents to adorable twins!).
The video shows some steamy moments between the real life pair in a ladies' bathroom and a car park.
Kournikova told the Mirror UK at the time: "It was my first video and it was pretty sexy, but that's not difficult when you're acting with Enrique."
16. Fountains of Wayne - Stacy's Mom
American band Fountains of Wayne recreated every teenage boys fantasy with their video for 2003's Stacy's Mom.
The clip features New Zealand supermodel Rachel Hunter strutting her stuff in the garden of a mansion, much to the enjoyment of her daughter's boyfriend.
15. Rihanna - S&M
It's all in the name really, isn't it?
Rihanna was definitely going through some form of sexual awakening when this club hit was released in 2010, which includes the straight talking lyrics: "Whips and chains excite me."
Duly noted, Rih.
14. Selena Gomez - Can't Keep My Hands to Myself
Former Disney darling Selena Gomez wasn't known for provocative behaviour - until her song Hands to Myself was released in 2015, that is.
The Texan vocalist turns stalker in the video and ends up in her former lovers bath tub wearing a pair of handcuffs.
13. The White Stripes - I Just Don't Know What to do with Myself
This alternative indie cover of Burt Bacharach's classic hit the charts way back in 2003, and achieved mainstream recognition thanks to a seriously seductive video cameo by British supermodel Kate Moss dancing nonchalantly on a pole.
Directed by Sofia Coppola, a young Moss was thrillingly titillating in the clip which became the highlight of the White Stripes' Grammy Award-winning Elephant album.
12. Beyoncé - Partition
In the video for this seductive hit from her self-titled 2013 studio album, Beyoncé winds and grinds 'round a Paris cabaret club in a sexy array of skimpy ensembles.
Bey co-wrote Partition with Justin Timberlake, Timbaland and a selection of other major producers and created arguably her most provocative, deeply sexual song yet.
The video also shows Beyoncé and Jay Z getting hot and heavy in the back of a limousine.
Fun fact - the Parisian joint where Bey shot the video was actually where her and Jay got engaged many years before!
11. Britney Spears - Toxic
Britney was in the midst of her good girl gone bad phase when the video for Toxic was filmed back in 2003.
Brit appears as a very sexy flight attendant for most of the footage, and then there's THAT crystal catsuit....
10. Shakira ft. Rihanna - Can't Remember to Forget You
What do you get when you put Bajan beauty Rihanna in a room with Colombian siren Shakira?
A whole lot of sex appeal, that's what.
The songstresses 2014 collaboration Can't Remember to Forget You shows the two pop stars writhing around on a bed together, and after filming wrapped Shakira declared to Glamour: "She [Rihanna] is the sexiest woman on the planet."
9. Nicki Minaj - Anaconda
In this 2014 banger, Trinidadian-born songstress Nicki Minaj pays tribute to her derriere with snippets of Sir Mix-A-Lot's Baby Got Back interspersed throughout the track.
Canadian rapper Drake co-stars in the video, but ultimately the footage is all about bikini-clad Nicki taking ownership of her overt sexuality.
The hitmaker told GQ at the time: "It's always about the female taking back the power. If you want to be flirty and funny that's fine, but always keeping the power and control in everything."
8. Robin Thicke ft. Pharrell - Blurred Lines
The world went wild when American singer songwriters Robin Thicke, T.I. and Pharrell dropped this saucy collaboration back in 2013 (it seems a lot of sexy songs were released that year!).
There's no doubt the tune is catchy, but the real selling point was the very racy video which shot up and coming model Emily Ratajkowski to stratospheric fame almost overnight.
Emily prances around Thicke in the now infamous track which has since been accused of making light of sexual assault.
7. Miley Cyrus - We Can't Stop
No one can quite figure out when Miley Cyrus went from Disney darling Hannah Montana to lingerie-wearing, hip-thrusting chart topper, but with the release of We Can't Stop in June 2013 it was clear the transformation was complete.
The track, from Cyrus' studio album Bangerz, has racked up a jaw dropping 862.8 million YouTube views thanks to the accompanying video which was inspired by a four day rager thrown by Miley and her closest pals.
Brooklyn-based video director Diane Martel said of the project: "It's like a giant, f**ked up selfie."
6. Jennifer Lopez ft Iggy Azalea - Booty
Jenny from the Block met her Australian counterpart Ms Azalea in this 2014 electro-dance hit.
The song didn't reach quite the height expected, but the video - complete with a whole lot of very well oiled derrieres in minuscule swimsuits - achieved results.
5. Lady Gaga ft. Beyoncé - Telephone
Outrageous pop sensation Lady Gaga has never been afraid of a little gyrating a little less clothing.
The same could be said for Beyoncé, making this 2009 collaboration of music's greatest a match made in sexual heaven.
The nine-and-a-half minute video for Telephone sees Gaga writhe around in studded lingerie and at one point she pops up wearing nothing but strategically placed crime scene tape.
That's all before Queen Bey collects her in the "Pussy Wagon". Meow.
4. Eric Prydz - Call On Me
Not known for its lyrical genius, this 2004 hit dropped jaws the world over thanks to its raunchy video which follows a group of beautiful and sexy women taking an (erotic) aerobics class.
Directed by Huse Monfaradi, the video went on to become what Vice called "one of the most significant pieces of public art of the 21st century".
So much sweat. So much lycra. So much suggestion. So much SEX!
3. Kanye West ft. Teyana Taylor - Fade
Ye recruited the help of up and coming R&B singer and dancer extraordinaire Teyana Taylor to create a history-making video for his 2016 track, Fade.
Teyana delivered the goods and broke the internet with her mesmerising, sexually explicit performance, so much so that when the MTV Video Music Awards rolled round that year it wasn't Kanye who everyone was talking about - it was TT.
2. Christina Aguilera - Dirrty
Christina - or Xtina as she was known during this explicitly raunchy phase of her career - delivered the goods and then some with this x-rated music video back in 2002.
The good girl gone bad simulates sex in mid-air with her co-star Red Man towards the end of the video, which is filled with dangerously suggestive scenes guaranteed to get you hot under the collar.
1. Britney Spears - I'M A SLAVE 4 U
Britney proved she had most definitely gone from girl to woman in the first single from her eponymous 2001 album.
I'M A SLAVE 4 U, a seductive, dark pop track, came with an eye popping video that has forever imprinted the image of Spears' rock hard abs on the minds of millenials.
The footage follows the queen of pop through a sweaty warehouse romp, per Rolling Stone, where Brit and her genetically blessed back-up dancers show off the steamiest choreography seen in years.
*Be right back going to watch right now.